Relevance contributor: Anna Johansson

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Anna is a freelance writer and researcher from the Olympia, WA area who loves to obsess about weird topics and then write about them. When she isn't writing, she is outside on her bike and contemplating her eventual trip to graduate school.

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FEATURED

PAID MEDIA

3 Principles of Digital Advertising Every Real Estate Agent Should Master

Real estate agents are nothing today without digital advertising. One’s ability to sell a home is magnified if you’re able not only to list a property online, but also market it there. The skill of…

677
08/1
Anna Johansson

3 Principles of Digital Advertising Every Real Estate Agent Should Master

677
08/1
Anna Johansson

CONTENT STRATEGY

7 Ways Content Will Change in the Next 5 Years

Content marketing would be much easier if it somehow existed in a vacuum; a strategy that works well today could be assured to work five years from now, and if you keep tweaking and refining…

348
07/18
Anna Johansson

7 Ways Content Will Change in the Next 5 Years

348
07/18
Anna Johansson

CONTENT STRATEGY

Which Types of Content are Worth Investing in?

Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the…

412
11/3
Anna Johansson

which-types-of-content-are-worth-investing-in

412
11/3
Anna Johansson

CONTENT MARKETING

Shake Up Your Digital Marketing Stunts to Get More Customers

The digital world is now almost entirely ensconced by marketing. Social networks, publishers, and businesses are stuffed with advertisements and marketing stunts that are all too familiar to customers. Though many of these marketing campaigns…

513
08/16
Anna Johansson

Shake Up Your Digital Marketing Stunts to Get More Customers

513
08/16
Anna Johansson

CONTENT CURATION

How to Use Controversial Topics in a Content Marketing Campaign

In content marketing, competition is fierce, and the best way to prevail is to find an edge. Sometimes, that amounts to only a degree of differentiation and making yourself just different enough to stand out.…

1K
07/14
Anna Johansson

How to Use Controversial Topics in a Content Marketing Campaign

1K
07/14
Anna Johansson

EXECUTIVE'S CORNER

4 Healthcare Marketing Strategies to Create Better Patient Relationships

Healthcare organizations are often seen as distinct from businesses because their “clients” are patients. Patients, unlike traditional clients and customers, tend to have urgent needs and limited options to address those needs, so typical conventions…

1.4K
07/6
Anna Johansson

4 Healthcare Marketing Strategies to Create Better Patient Relationships

1.4K
07/6
Anna Johansson

EXECUTIVE'S CORNER

4 Recommendations for Developing a New Niche

Once you’ve established a fairly successful business, there’s no reason to simply settle and avoid growth. True success comes when you’ve done everything you can do to make your business work. Oftentimes, this means branching…

355
06/7
Anna Johansson

4 Recommendations for Developing a New Niche

355
06/7
Anna Johansson

PAID MEDIA

Combining Traditional and Digital Marketing for Optimal Website Exposure

When it comes to marketing your website, don’t assume that digital marketing is the only way. Online methods have tremendous value but so do traditional offline methods of marketing. If you want to maximize website…

611
05/18
Anna Johansson

Combining Traditional and Digital Marketing for Optimal Website Exposure

611
05/18
Anna Johansson

UNCATEGORIZED

Adapt Marketing Strategies to Millennials or Fade Into Obscurity

Over the past few years, established corporations and large brands have been in denial about millennials, the increasingly large and dynamic segment of the consumer marketplace. We’ve tried to change their behaviors and tendencies, instead…

403
05/3
Anna Johansson

Adapt Marketing Strategies to Millennials or Fade Into Obscurity

403
05/3
Anna Johansson

OWNED MEDIA

Are You Fully Harnessing the Power of Google? 7 Tools to Add

Google is a marketer’s best friend. It’s far more than just a search engine; it’s a hub of real-time big data that can be used to improve any marketing strategy. The best part is, the…

390
04/15
Anna Johansson

Are You Fully Harnessing the Power of Google? 7 Tools to Add

390
04/15
Anna Johansson

OWNED MEDIA, SHARED MEDIA

FOMO Marketing in the Age of Social Media

There are plenty of ways to leverage society's collective fear of missing out (FOMO) without compromising your corporate integrity.

3K
08/18
Anna Johansson

FOMO Marketing in the Age of Social Media

3K
08/18
Anna Johansson

OWNED MEDIA

The Importance of Video Testimonials in Content Marketing

It’s no surprise that video is one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact doesn’t do you any good. If you want to maximize the value…

2.5K
03/17
Anna Johansson

2.5K
03/17
Anna Johansson

CONTENT PROMOTION, SHARED MEDIA

5 Essentials for Making Content Shareable

Follow this set of best practices for the greatest chance at making content shareable, gaining more exposure, and - ultimately - growing your audience.

1.5K
03/11
Anna Johansson

5 Essentials for Making Content Shareable

1.5K
03/11
Anna Johansson

EXECUTIVE'S CORNER

Tips for Naming Your Content Marketing Agency

Whether you’re an individual freelance writer looking to grow your services into a larger brand, or a couple of entrepreneurs trying to tap into the lucrative content marketing industry, one of the toughest tasks you…

1.5K
03/8
Anna Johansson

Tips for Naming Your Content Marketing Agency

1.5K
03/8
Anna Johansson

SEO, SOCIAL PROMOTION, CONTENT PROMOTION, OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

Drive Better Website Traffic With These 5 Tactics

Driving better website traffic requires successful orchestration of good content, targeted SEO, sharp landing pages and social content promotion.

1.4K
04/2
Anna Johansson

Drive Better Website Traffic With These 5 Tactics

1.4K
04/2
Anna Johansson

EXECUTIVE'S CORNER

4 Healthcare Marketing Strategies to Create Better Patient Relationships

1.4K
07/6
Anna Johansson

1.4K
07/6
Anna Johansson

OWNED MEDIA, CONTENT MARKETING

5 Qualities to Define in Every Content Marketing Campaign

To create truly unique content marketing campaign that resonates, it's important to set a proper, independent course for your material from the beginning.

1.2K
01/19
Anna Johansson

5 Qualities to Define in Every Content Marketing Campaign

1.2K
01/19
Anna Johansson

CONTENT CURATION

How to Use Controversial Topics in a Content Marketing Campaign

1K
07/14
Anna Johansson

1K
07/14
Anna Johansson

OWNED MEDIA

6 Tips for Writing Great Landing Page Content

Valuable and well-crafted landing page content can be used to collect leads, promote brand awareness and generate sales. Here are six tips to get you there.

964
04/28
Anna Johansson

6 Tips for Writing Great Landing Page Content

964
04/28
Anna Johansson

CONTENT MARKETING

Leveraging Local Content Marketing for a Franchise

Becoming a franchisee can be a great opportunity for risk averse people with an entrepreneurial spirit. Here's how content marketing for a franchise helps.