Anna Johansson

Real estate agents are nothing today without digital advertising. One’s ability to sell a home is magnified if you’re able not only to list a property online, but also market it there. The skill of digital marketing is still fairly new,…

Content marketing would be much easier if it somehow existed in a vacuum; a strategy that works well today could be assured to work five years from now, and if you keep tweaking and refining for long enough, you’d eventually stumble upon…

Everyone understands the value of content marketing at this point, but the question is whether or not your content strategy is delivering a high enough ROI to justify your expenses. Believe it or not, the return you receive is directly…

The digital world is now almost entirely ensconced by marketing. Social networks, publishers, and businesses are stuffed with advertisements and marketing stunts that are all too familiar to customers. Though many of these marketing…

In content marketing, competition is fierce, and the best way to prevail is to find an edge. Sometimes, that amounts to only a degree of differentiation and making yourself just different enough to stand out. Another approach might…

Healthcare organizations are often seen as distinct from businesses because their “clients” are patients. Patients, unlike traditional clients and customers, tend to have urgent needs and limited options to address those needs, so typical…

Once you’ve established a fairly successful business, there’s no reason to simply settle and avoid growth. True success comes when you’ve done everything you can do to make your business work. Oftentimes, this means branching off into a new…

When it comes to marketing your website, don’t assume that digital marketing is the only way. Online methods have tremendous value but so do traditional offline methods of marketing. If you want to maximize website exposure, you need to…

Over the past few years, established corporations and large brands have been in denial about millennials, the increasingly large and dynamic segment of the consumer marketplace. We’ve tried to change their behaviors and tendencies, instead…

Google is a marketer’s best friend. It’s far more than just a search engine; it’s a hub of real-time big data that can be used to improve any marketing strategy. The best part is, the majority of its tools are entirely free. Google…