Emma Kessinger, Author at Relevance

Bouncing Back When A Google Algorithm Update Hits

SEOMay 31, 2024730Views 0Likes 0Comments

Google’s Helpful Content Update recently pushed the Google updating cycle back into the spotlight. However, the reality is search engine updates are part of an SEO’s life. Every year, multiple core updates take place across the Google ecosystem. The impact of a Google algorithm update is difficult to predict. Some can have detrimental effects on…

How to Make the Most of Your Earned Media Coverage

PRMay 21, 2024513Views 0Likes 0Comments

You’ve got a mention on a third-party site? That’s great! Don’t stop there, though. It’s exciting to see your company get exposure online. Digital PR helps build brand credibility, and it can be a major factor in establishing trust with your target audience—but its potential goes far past the initial mention. Here are ten tips…

SEO for Small Businesses: Everything You Need to Know

SEOMarch 22, 2024622Views 0Likes 0Comments

Local business sign showcasing how SEO for small businesses can be beneficial.

5 Ways to Increase Website Conversions

Growth MarketingDecember 20, 2023598Views 0Likes 0Comments

Marketers love conversions. These are the moments when a consumer takes a desired action, whether that’s clicking on an ad, requesting a demo, or making a purchase. Your website conversion rate is a critical metric for success. A good conversion rate can help you boost search engine optimization, learn about the customer journey, increase revenue, and…

How to Determine Your Content Pillars

Content StrategyDecember 18, 2023457Views 0Likes 0Comments

Content pillars are a great way to organize and centralize your content creation. They provide focus and synergy to your content marketing strategy by unifying your content behind a select series of themes that are central to your brand. While pillars are popular, they can be overwhelming to pull together. How many pillars should you…

Colleagues discussing what an SEO strategy is

How Many Content Pillars Should You Have?

Content StrategyDecember 18, 2023464Views 0Likes 0Comments

There are many different types of content in digital marketing. One classic item that often sits at the center of a content strategy is pillar content. There are many content pillar examples out there. Information-heavy on-site pillar pages are a marketing staple. Social media content pillars are also popular ways to generate theme-related content for social…

What Are the Four Pillars of a Content Marketing Strategy Framework?

Content StrategyDecember 18, 2023498Views 0Likes 0Comments

One of the best ways to reach your content marketing goals is to create a content marketing strategy. This gives you a clear understanding of your collective content objectives and the techniques required to achieve them. While a strategy is a good starting point, it’s important to back this up with a concrete, down-to-earth content marketing strategy…

How to Identify Your Well-Converting Content

Content StrategyDecember 18, 2023371Views 0Likes 0Comments

Content marketing is a complex activity. It consists of countless forms and styles of content, from blog posts and emails to podcasts and social media. Along with these variations, content creators must develop marketing assets that provide multidimensional quality. They must provide value to end users while also fulfilling search engine requirements and feeding into…

How to Build a Helpful Content Strategy for 2024

Content StrategyDecember 18, 2023534Views 0Likes 0Comments

There are many different types of content strategy. These are the approaches, processes, and types of content that you plan on using to create your brand’s content over time. A content strategy combines the larger perspective of a content marketing strategy framework with the detailed, nitty-gritty tactics of a content plan. It takes into account…

What Are the 7 Steps of Content Marketing?

Content StrategyDecember 18, 2023349Views 0Likes 0Comments

Content marketing strategies require a sense of process and procedure to operate efficiently over time. This content marketing process looks beyond results and considers everything involved when you create content. While it does consider content marketing goals and KPIs, that is just the first stage of a multi-step process that ultimately makes your content marketing plan more…

Content Pillars: The Ultimate Overview of Optimizing Your Content

Content StrategyDecember 15, 2023378Views 0Likes 0Comments

Creating content should never be a haphazard activity. With so much content online already, it’s important for businesses to invest serious thought and effort into creating high-value resources that genuinely and uniquely benefit their target audience. One way to ensure you’re doing this is to formulate a content marketing strategy to guide you. It’s common…

What Are Content Marketing Goals?

Content StrategyDecember 15, 2023497Views 0Likes 0Comments

There are many benefits of content marketing. From enhancing your authority to boosting traffic, generating leads, and more, content can function as the primary engine of your digital marketing efforts. However, it’s difficult to tap into these benefits without a proper content marketing strategy in place. Even then, you can create a content plan, a solid…

Emma Kessinger

Bouncing Back When A Google Algorithm Update Hits

How to Make the Most of Your Earned Media Coverage

SEO for Small Businesses: Everything You Need to Know

5 Ways to Increase Website Conversions

How to Determine Your Content Pillars

How Many Content Pillars Should You Have?

What Are the Four Pillars of a Content Marketing Strategy Framework?

How to Identify Your Well-Converting Content

How to Build a Helpful Content Strategy for 2024

What Are the 7 Steps of Content Marketing?

Content Pillars: The Ultimate Overview of Optimizing Your Content

What Are Content Marketing Goals?

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Emma Kessinger

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