Relevance staff: Jessica Dowches-Wheeler

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Jessica is a former healthcare executive-turned life coach who specializes in helping women confidently find their life purpose. She joined the Relevance team in 2018 and contributes articles about content promotion from the customer and small business perspective. Jessica's work has been featured in Ms. Magazine, Thrive Global, The Mighty, Thought Catalog and Samantha Wills Foundation.

Writing daily or weekly content can be daunting for business professionals. Learning how to write better content? Well, that’s downright overwhelming. Especially if you aren’t necessarily a “writer.” The concept of being a writer is…
How to Write Better Content
You know that content is king. Working tirelessly week in and week out, you create great blog posts packed with value for your readers. You finally hit publish, and… crickets. You wait patiently, promoting your…
boost-comments-blog
Earned media is the one strategy you need to incorporate into your marketing plan this year. But what is it, exactly? Earned media is publicity received based on the newsworthiness of the content or the…
earned-media-publicity
Pinterest is often the underdog when considering a solid social media marketing strategy. But maybe that’s a good thing. At the end of the day, Pinterest is a search engine, not another social media platform.…
promote-content-pinterest
Search Engine Optimization (SEO) is one of the most divisive terms in content marketing and promotion. As a new marketer, it’s either your saving grace or the bane of your existence. But it doesn’t have…
As business owners and marketing professionals, we all have a common goal: to attract customers who love our products and services. Word of mouth is perhaps the best way to convert the friends and family…
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