Author

Martin Sumichrast

I am Martin (Marty) Sumichrast and I have been a seasoned entrepreneur in my entire career. I have 25 years of hands-on business building and executive leadership experience that has led me to specialize and ultimately succeed in the areas of entrepreneurial business development, technology, and real estate economics. Connect with me on Linkedin.

Content Promotion

Impact of Ransomware on Content Marketing Industry

Martin Sumichrast Apr 19, 2018

Here’s the scenario. You are a content marketer. You have a number of high profile clients that you manage digital properties for. Part of that includes blogging, social media and other tools to gain relevant backlinks to support the goals…

Content Marketing

10 Things Every Marketer Should Know About the Dark Web

Martin Sumichrast Jan 2, 2018

The dark web is a hidden corner of the internet offering maximum privacy to consumers from the prying eyes of governments and Internet Service Providers (ISPs) alike. This portion of the internet lurks beneath our visible and encrypted…

Paid Media

5 Digital Marketing Benefits That Every Business Should Know in 2018 and Beyond

Martin Sumichrast Dec 21, 2017

Marketing is concerned with connecting with your target market at the right place and at the right time. We are living in a digital world and the best strategy for a business is to make efforts to connect with their customers online as…

Content Curation

How to Create Content for Customers that Seek Instant Gratification

Martin Sumichrast Nov 28, 2017

A recent study has shown that the average attention span of humans is just 8 seconds. To put this number in perspective, goldfish have longer attention spans. If, as a marketer, you have suspected that web users are pathetic when…

Shared Media

5 Things You Should Know About YouTube

Martin Sumichrast Oct 2, 2017

YouTube is one of the most visited websites on the internet. If you want to increase your sales, establish some authority, or simply want to be more known, then starting on YouTube makes a lot of sense. There's just one thing that you…

Paid Media

7 Healthcare Marketing Trends You Should Be Aware Of

Martin Sumichrast Sep 28, 2017

Much like fashion or food, the healthcare industry also uses marketing techniques to reach its target audience. There are a few medicines that are quite similar, so the marketing has to be effective to help each one stand out. Because of…

Technology

Is SVG Good for SEO?

Martin Sumichrast Sep 20, 2017

As technology continues to expand many digital marketing experts are beginning to learn more and more about SVG images and trying to identify if having SVG images on their site is beneficial to their SEO strategy or not. In short, yes, SVG…

SEO

6 Digital Marketing Tips Your Dental Office Can Implement Now

Martin Sumichrast Aug 7, 2017

Let’s face it, digital marketing isn’t always as cut and dried as many have made it out to be. In fact, every digital marketer probably knows that in order to produce results in digital marketing you must have a true marketing strategy in…