Author

Paul Aitken

Paul Aitken is an author, freelancer and entrepreneur. He blogs regularly on his website https://www.freelancewithus.com and he also owns a succession of business websites. He writes about freelancing and other topics and is the author of, The Online Writer’s Companion.

SEO

Cheap and Free Alternatives to Expensive SEO Software

Paul Aitken Mar 30, 2018

SEO software isn’t cheap. Register for SEMRush and Moz and you’ve just said goodbye to over $300 a month. If you’re doing your own SEO or you have a very small SEO business, that’s a huge portion of your profits that you just can’t afford…

Technology

Does the Domain Name Really Matter Anymore?

Paul Aitken Mar 15, 2018

Thee was a time when a keyword domain meant everything, a time when you could literally just buy a strong domain and then rule that keyword. Thankfully, this is no longer the case and it has stopped domain hoggers from taking control. But…

Content Marketing

Why Content Marketing Can (and Should) Lead to an e-Commerce Business

Paul Aitken Mar 9, 2018

I focused entirely on content websites for several years. I had a lot of fun with it, I made a lot of money through content marketing and then I decided to put my skills to good use by establishing an online business. In doing so I…

Shared Media

The Questions You Need to Ask Yourself Before Starting a New Website

Paul Aitken Jan 30, 2018

I have created dozens of websites over the last few years and I have worked on many more. The questions I ask myself prior to each project are the same questions I put to clients undertaking projects of their own. These need to be answered…

Influencer Outreach

7 Tips for Successful Outreach (Backlinks)

Paul Aitken Jan 26, 2018

Off-page SEO is no longer as essential as it once was and the focus really should be on getting top quality content to your readers on a regular basis. However, it does still play a part and if you run an SEO company it’s something that…

Technology

Why it is Important to Register Private Domains (Avoiding Domain Scams and Spam)

Paul Aitken Dec 15, 2017

Every time you register a domain name you will be asked to give your personal details, including your name, number, and address. This is logged by the registrar and used to lock your details to that domain for the entirety of the time it is…

Executive's Corner

5 Top Tips When Choosing What Kind of Website to Make

Paul Aitken Dec 13, 2017

I have made dozens of websites in my time and I have helped with the creation of many more. These websites cover many different subjects and make money through several different revenue streams. Creating websites has become like an…

Search Engine Marketing

Why Time is a Great Healer for Poor Performing Websites

Paul Aitken Dec 7, 2017

A few years ago, when I first got into the SEO game, I was given the following advice: “Whatever you do, make sure you post content regularly. A site will quickly be forgotten about if you stop posting”. It made sense, so I stuck…

Earned Media

3 High Paying Affiliate and Adsense Industries That Are Not What They Seem

Paul Aitken Nov 23, 2017

You don’t have to look very hard to see what the highest paying affiliate programs are, which industries earn the most, and which keywords attract the big dollars. That information is everywhere, including on Adsense itself.…

Executive's Corner

Quick Fixes for Low Adsense Earnings

Paul Aitken Nov 21, 2017

Are you struggling to earn a decent living from your site’s Adsense? Is one site earning a high CPM but another is struggling and earning a few cents for click? There could be a few things causing this, but the good news is that you can…