Content Promotion, SEO
Published By:
129

I have been doing SEO for many years now. I got an unusual start in this business as I began as an author and I still am. But after progressing to Freelance Writerand then learning more about website creation, I became a self-styled SEO Expert.

Its never easy to describe the process of SEO. Countless books have been written not he subject of optional SEO and there are millions of guides out there as well. This is further confuse by the fact that each project is different and requires a completely different approach.

To show you what I mean, here are a few of my most troublesome projects, along with the things that I did in order to make them work.

ParvinLaw.com: This was one of my trickiest projects and it serves as a great reminder to all that while some SEO can be straightforward, others can be incredibly difficult. This one combined local, regional and national SEO. It needed high turnovers and big leads, yet the market was tiny.

It began by advising on the creation of a simple FAQ. As you can see in the link, it includes questions that everyone needs the answer to at some time. This helped to take a niche site and market into the mainstream. But increasing traffic is one thing, how do you make sure that the traffic is high quality? And how do you do this for a site that should have minimal content?

For this, we created a legal blog, that discusses very specific content that would only be relevant to potential customers and we also launched an eBook to attract the general populace and to catch their eye with key legal services. From there, it was a simply a case of making sure that each blog post had relevant backlinks.

So, for the bankruptcy services, we made sure they got links on major financial sites. For the estate planning we focused on real estate websites. To cap it off we made sure that the blog was mentioned on key blogging websites such as Shout Me Loud and HowtoStartaBlog.com.  After that, ParvinLaw.com became one of he biggest in its niches and that remains to be the case.

HumanParagon.com: This was a very tough site to write for but one of the ones I am most proud of. The problems with this site is that it covered all kinds of subjects that were really difficult to write about (see this article to see what I mean). However, it proved a good point, which is that good SEO is as much about well written content and LSI as it is about big keywords.

For this, we ignored all major keywords. We stripped everything back and we focused entirely on research and entertainment. We paid an expert in robotics to take a look and to provide us with some key information, quotes and stats, and I then personally went over this and turned it into content that was easy to digest.

Every SEO “Expert” has that moment when they create a project and are not sure it will work and this was mine. I had no choice but to cross my fingers and hope for the best, but it worked. Before long, we were ranking at the top of Google for long-tail keywords, sometimes as long as 10 to 15 words.

The site didn’t do much with off-page SEO in the beginning, but once we began to add that and strengthen the site, it made those pages rank for the single word keywords as well.

You-Reviews.com: This site was based on a simple premise and the goal was to find a way to make that premise work. This was basically backwards SEO because I began with the keyword and then worked everything around it. The fact that I was afforded the chance to do this from a clean slate helped, but it wasn’t easy.

Simply put, I discovered that the majority of searches on Google use the plural “Reviews” instead of “Review”. However, the average blogger offering their opinion is providing a “review” not “reviews”. As a result, there was, and still is, a gap in the market for anyone who can cover the plural.

The easiest way to do this is to be cheap and just use “Reviews” in place of “Review”. But it sounds wrong and Google will not look fondly on you. Instead, I made sure that the site was run by a team of reviewers and that the information used to create a review came from the users as well. As a result, these were “Reviews” and not a “Review” and Google looked far more fondly on it.

After that, it was a simple case of getting off-page SEO to sync up with the products and services we were discussing. But after going through all of that, that was the easy part!

revcontent-98%-of-sites-get-denied-are-you-in-the-2%
129

Sponsored Resources

Want more resources

View all Resources




Most Read

Contributors

Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Jay Baer Marketing Strategist, Speaker and Author
Kelsey Libert Marketing VP & Partner Frac.tl
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor SEOsandwitch.com
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Gini Dietrich CEO Arment Dietrich
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO Netcurate.com
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist Signazon.com
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Douglas Karr Founder & CEO MarTech.zone & DK New Media
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel
Dan Fahrner Director of Marketing Services SmallBox
Asaf Rothem Marketing VP & Partner BrightInfo
Jonha Richman User Acquisition Manager

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.

Subscribe


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.