Do you know the true power of product marketing? And the impact it can have on the success of your product?
Take a look at Volkswagen. They have a new electric bus coming out soon and they have used brilliant and upbeat marketing to promote it. Their marketing content is relevant captures the attention of their…
Content creators today are entering into a very competitive marketplace. If you want to stand a chance of getting noticed among all your competitors, you are going to need to use data and statistics to direct your marketing decisions. Here’s how to make your data work for you when promoting your content.
Understanding Statistics
In the…
If you’re currently studying for an MBA or other advanced business degree, you might have considered starting a blog. Perhaps your blog will be somewhere to document your experience and provide useful tips and guidance to other students based on your own experiences, or maybe you want to focus on starting a blog that will…
It is as clear as daylight that without content marketing, your brand is unlikely to create a buzz. Yet, it is not enough to merely create content for your business; there must be a systematic approach to content marketing and management.
Traditional marketing talks at people, content marketing talks with them.” - Doug Kessler, Creative Director,…
Remote learning is no more a novelty but the mainstay of education in modern times. It is being powered by rapid advancements in technology and software. Through video-conferencing and webinar facilities, teachers and subject matter experts can reach out to their students spread far and wide. These facilities create an ideal and optimal academic environment…
A couple of years ago, after another stressful marketing campaign in the agency I used to work for, I knew I had it. I had been doing digital marketing for almost 4 years and I still felt like I was going nowhere. First, I got into the field because I thought working in digital marketing…
Are you a family therapist looking to improve the footfalls to your counseling office and your website? You can achieve your goals by making the best use of content marketing strategies.
Conventionally, therapists have to work hard to establish a certain level of trust and faith to be able to attract patients looking for the right…
Today’s companies experience huge losses during the economic crisis caused by pandemic virus COVID-19, startups lose their financing, many commercial enterprises are under threat of being shut down. However, following the age-old formula “Any crisis is just a new opportunity”, IT startups have free rein of action. Rustam Gilfanov, an IT businessman and investor, shares…
Millennials, the group born between 1980 and 1995, are currently the largest generation in the American workforce and are projected to total more than 75% of the workforce by 2025. Management techniques created with older generations of workers in mind may no longer be effective when managing this group. Consider incorporating these attributes of mentoring…
Emerging technologies are not only transforming the way we think about our offices but also changing the way people interact with their work. And in 2020, technology is more accessible than ever. It almost seems like there shouldn’t be anything we couldn’t control from a smartphone or a wearable device. So if you work in…
In the modern world, it's impossible to run a business without having a strong presence on the internet. The web has become an industry of its own, with entrepreneurs and venture capitalists looking to bring new ideas to market on a digital platform.
At the end of the day, the internet is a consumer-focused enterprise.…
In the digital age, those who cannot make money for themselves are missing out on fantastic financial opportunities. There are a ton of ways to make money online. Some marketers use online selling, using websites as catalogues and transaction interfaces. There are also those who earn by letting some of their pages be used as…
