If you’re currently studying for an MBA or other advanced business degree, you might have considered starting a blog. Perhaps your blog will be somewhere to document your experience and provide useful tips and guidance to other students based on your own experiences, or maybe you want to focus on starting a blog that will help you share your expertise, monetize your content, and provide a portfolio to show potential future employers. Whatever your reason, there are many great reasons to consider starting a blog while you are in business school. Not only can it help you put your name out there as a professional and expand your network, but it can also help you gather more information and expertise in your industry as you research content ideas.
Here are some great reasons to start a blog during your postgraduate business studies.
Learn About Content Marketing
Whether or not you want to go into it as a profession, content is king in the world of business and whatever job you end up doing in the future, chances are you’re going to come across content marketing again. Starting a blog as a postgraduate student is a great opportunity to get some hands-on experience in both content creation and content marketing, helping you to get a better understanding of how it works and what’s expected of you from readers. Blogging as a student is a great way to learn by trial and error, providing you with a more solid foundation of knowledge on the subject once you’re ready to start your professional career.
Widen Your Network
Blogging is a great way to put yourself out there in the business community and connect with people who you may have otherwise never had a chance to speak to. When you blog, you can share your posts on your LinkedIn profile or with your Twitter followers, allowing you to start conversations that may have been tricky to initiate otherwise. Blog about subjects that you are passionate about, or want to learn more about, then encourage your readers to engage with you and discuss what you’ve written on social media or in the blog comments section, and get back to them. Chances are, your content will encourage dialog with people who share the same interests as you, and along with making valuable connections, you can learn a lot and may even impress future employers or business partners.
Studying for an online MBA is no easy feat and it doesn’t always come cheap, either. If you want to dedicate more time to studying and improving your business knowledge, starting a blog can help you do all of that while being able to earn some money at the same time. There are many different ways in which you can monetize your blog, but affiliate links are certainly one of the easiest and most popular. By putting effort into the content that you create and building a network of readers, you may find yourself getting offers from relevant companies who want to work with you as an influencer and pay you to promote their products or services on your blog. You can also monetize your blog with:
- Pay-Per-Click ads
- Selling advertising space
- Creating exclusive paid content
Gain Valuable Experience
Finally, starting a blog and dedicating time to publishing informative content as a business student can help you add character to your resume, as you’ll be gaining valuable, relevant experience for your future career path. As a blogger, you’re not just writing interesting articles and posting them; you’ll also need to consider many other factors including:
- Target audience research
- Choosing a niche
- Monetizing your blog
- Search engine optimization
- Social media management
- Marketing your blog
And, business employers are looking for graduates who have a solid understanding of all of these. Putting together and running a successful blog as a business master’s student allows you to put what you are learning into practice as you go along, and show your future employers what you’ve taken in and the skills you’ve developed while at college.
Whether you do it purely for the experience and fun of it, or decide to make a living from blogging, producing and publishing great content is an ideal way to put your newly acquired knowledge and skills into practice while studying for your MBA or another business master’s degree program. Blogging allows you to get a deeper knowledge of your chosen subject, get hands-on experience with content marketing, and work to develop the sought-after skills you’ll need in your future career.