Shane Barker

How much time does your team spend on various content activities? These include discovering keywords, finding topics, writing, optimizing headlines, and designing your content strategy. These activities are time-consuming but essential…

Email marketing is one of the most effective ways to reach out to potential customers and strengthen relationships with your existing customers. You can use email marketing to promote your products or services, keep your customers…

Branding is an integral part of marketing your brand and products. As a business, you must keep up-to-date with the latest happenings in branding technology to stay at the top of your game. You need to be prepared to embrace the changes to…

Creating fresh and engaging content every day isn’t easy. The world of content creation is dynamic and fast-paced. You need to continually come up with content ideas that resonate with your audience. If you’re willing to compromise on…

The “social media utopia” for marketers seems to be slowly disappearing with it’s dying organic reach. And with it, all of your efforts of becoming or finding influencers may be in big trouble. My greatest cynicism stems from the…

It’s no secret that link building is one of the crucial components of every successful SEO strategy. Only if it’s done right, of course. And by that I mean, adhering to Google’s principles and guidelines for quality. This is where guest…

According to a survey by Linqia, 86% of the marketers reported that they used influencer marketing in 2017. Out of which, 92% of the marketers found this form of marketing to be very successful and efficient. These statistics indicate that…

Are you planning to take your business to the next level through influencer marketing? A properly planned campaign can indeed help you achieve the challenging task of reaching a highly relevant audience. Influencer marketing means using…

It’s not about the quality of your product but more about your ability to market your product’s excellent features in a way that will resonate with your audience. Emotion often plays a role in this, as illustrated in a previous Relevance…

Are you making enough eCommerce conversions? Do you feel like your attempts at boosting sales are just going to waste? Maybe customers aren’t buying into your product descriptions because they don’t see any reviews. Or maybe they aren’t…