Author

Shane Barker

Shane Barker is a digital marketing consultant for 15 years with an emphasis on Influencer Marketing in the last 5 years. He is specialized in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.

Content Strategy

7 Steps to Create Content that Gets Shared

Shane Barker Jul 2, 2020

If you are one of those people who think that simply adding social-sharing buttons makes your content shareworthy, you are in for a surprise. There’s a lot more that goes into creating shareworthy content than that. You need to create…

Content Marketing

How to Optimize Your Content Marketing Campaigns Using AI

Shane Barker Dec 4, 2019

How much time does your team spend on various content activities? These include discovering keywords, finding topics, writing, optimizing headlines, and designing your content strategy. These activities are time-consuming but essential…

Email Marketing

4 Email Marketing Metrics You Need to Track Your Campaign’s Success

Shane Barker Jul 15, 2019

Email marketing is one of the most effective ways to reach out to potential customers and strengthen relationships with your existing customers. You can use email marketing to promote your products or services, keep your customers…

Marketing

5 Trends That Will Define Your Branding Strategy [In 2019 & Beyond]

Shane Barker Jun 14, 2019

Branding is an integral part of marketing your brand and products. As a business, you must keep up-to-date with the latest happenings in branding technology to stay at the top of your game. You need to be prepared to embrace the changes to…

Content Strategy

How to Create Your Own Series of Pillar Content in 5 Steps

Shane Barker May 28, 2019

Creating fresh and engaging content every day isn’t easy. The world of content creation is dynamic and fast-paced. You need to continually come up with content ideas that resonate with your audience. If you’re willing to compromise on…

Influencer Outreach

Unlock The Full Potential Of Your Influencer Marketing With Programmatic Paid Media

Shane Barker May 22, 2018

The “social media utopia” for marketers seems to be slowly disappearing with it’s dying organic reach. And with it, all of your efforts of becoming or finding influencers may be in big trouble. My greatest cynicism stems from the…

Content Distribution

6 Ways of Using Guest Blogging Effectively as a Link Building Technique

Shane Barker May 9, 2018

It’s no secret that link building is one of the crucial components of every successful SEO strategy. Only if it’s done right, of course. And by that I mean, adhering to Google’s principles and guidelines for quality. This is where guest…

Instagram

How to Do Instagram Influencer Marketing on a Tight Budget

Shane Barker Feb 12, 2018

According to a survey by Linqia, 86% of the marketers reported that they used influencer marketing in 2017. Out of which, 92% of the marketers found this form of marketing to be very successful and efficient. These statistics indicate that…

Miscellaneous

4 Quick Facts You Should Know About Influencer Marketing

Shane Barker Aug 28, 2017

Are you planning to take your business to the next level through influencer marketing? A properly planned campaign can indeed help you achieve the challenging task of reaching a highly relevant audience. Influencer marketing means using…

Influencer Outreach

How Micro-Influencers are Impacting Traditional Marketing

Shane Barker Sep 15, 2016

It’s not about the quality of your product but more about your ability to market your product’s excellent features in a way that will resonate with your audience. Emotion often plays a role in this, as illustrated in a previous Relevance…

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