The COVID-19 pandemic has created several changes in the world. While most people are waiting for things to go back to normal, there is no denying that content marketing and information technology has undergone a paradigm shift. Although 2020 has been a series of disasters, certain aspects of a business have gained from the situation.…

As a potential candidate in the realm of digital marketing trends, you would have certainly heard the words: keywords, SEOs, PPCs, and CPCs. Generally, they are incredible sources of revenue and traffic on an online market platform. Many people view them as an extra investment, completely ignoring the fact that these very digital marketing trends pave…

Pay per click is a marketing strategy that continues to stand the test of time. It’s one of the most common types of digital marketing strategies, and one of the only types to get you in front of your target market at any stage of the buying process, and right where they are most likely…

Digital marketing has become more important than ever before. The current coronavirus pandemic has forced businesses to finally take a hard look at their digital marketing assets and strategies. For some businesses, this was long overdue while businesses that had strong digital marketing strategies flourished. “The Coronavirus is impacting consumer mobility, shifts in media consumption habits,…

Email marketing is a top choice among marketers when it comes to conversions and sales. It may be an older marketing tactic, but email marketing is one tactic that is still ROI positive when done right. In fact, 93 percent of B2B marketers use some of the email marketing practices to distribute content. According to HubSpot,…

"Web hosting is the heart of a website, which should be running round the clock" - Ganesh Bommanaveni Are you a small business owner? Or, are you perhaps the C-suite manager of a large multinational organization? Or, you might even be a freelancer or self-employed consultant. The salient point of this discussion is that every individual or…

“SEO... [digital marketing] ...is an investment just like a tree that needs effort, patience, and time to grow before you can see the result.” - Dr. Chris Dayagdag Are you an entrepreneur, a freelancer, the owner of an SME (Small Medium Enterprise)? Or, are you perhaps a senior or C-Suite (executive level) manager? If so, do…

Whether consumers realize it or not, their emotions play a huge role in their decision-making process. Indeed, despite the huge amount of information available online, people tend to buy products and services that they connect to on a base level. In other words, the subconscious influences buying behavior. This isn’t exactly a revelation, but it…

In the digital marketing world, content moderation is an essential aspect of satisfactory customer communication. Brands with the most engaging online presence allow user-generated content, so many businesses have taken to publishing content created by their followers. Content moderation involves monitoring and regulating posts according to a pre-arranged set of guidelines. Moderation is necessary for social…

Marketing is no easy job. You have to generate results for your company; which means you will spend time analyzing data, crafting content, designing creatives, studying the competition, and anything else which will translate to increased sales. As a new marketing manager, you especially have to prove your worth. How do you ensure that you…