Will Erlandson, Author at Relevance

How to Vet Growth Marketing Agencies

Growth MarketingAugust 31, 2022426Views 0Likes 0Comments

"How do I grow my customer base as quickly as possible?" That is the primary goal of growth marketing. Finding a growth marketing agency that can attract your target audience and compel them to convert is crucial. Helping to keep customers coming back, again and again, is what every company desires as well.…

7 Key Elements Of A Successful Marketing Growth Plan

Growth MarketingJuly 29, 2022493Views 0Likes 0Comments

Small- to medium-sized business (SMB) owners and entrepreneurs are definitely allowed to daydream about taking company success to the next level and beyond. If you aren't doing at least some "Magic Wand Thinking" occasionally, you might want to check yourself for a pulse. If you are serious, a marketing growth plan can help you get…

10 Things To Avoid When Developing Your Growth Marketing Plan

Growth MarketingJuly 19, 2022368Views 0Likes 0Comments

Developing a growth marketing plan is a critical element of any digital strategy. However, all too often, marketers make common mistakes about the data and insights they have available and the planning and execution of a plan. Here's a closer look at things to avoid when developing your growth marketing plan. What Is Growth Marketing? Growth marketing…

How To Find The Best Growth Marketing Agency For Your Business

Growth MarketingJune 14, 2022629Views 0Likes 0Comments

A growth marketing agency is very different from other marketing agencies. Today, growth marketing takes a dedicated, targeted, and strategic approach to your marketing. Knowing what sets growth marketing apart from other agencies helps inform your decision-making. And looking for the right approaches and skills will help you make a good choice for a marketing partner. Here’s…

6 Reasons Why You Need a Growth Marketing Agency

Growth MarketingApril 26, 2022386Views 0Likes 0Comments

You offer excellent products and services. You’re respected in your industry. You routinely receive bouquets and cupcake plates to thank you for your great work. (And if you don’t receive cupcake plates, well, you certainly should .) As far as you can tell, business is going great. Yet there’s a problem. You don’t…

Best content creation tools for 2021

MiscellaneousMarch 18, 2021525Views 0Likes 0Comments

While there’s no tool that can replace a good content marketing strategy and a talented team at your side, having the right toolset can make your job a lot easier. You can also start creating content that’s a lot more engaging and – dare we say it – more effective. There are hundreds of content…

How to Avoid Pitfalls That Threaten Sponsored Content

MiscellaneousFebruary 16, 2021393Views 0Likes 0Comments

Sponsored content is on the rise. In fact, more than 2.73 million blog posts are published every day, not to mention other forms of sponsored content. Marketing teams looking for their next big campaign will be wise to include sponsored content in their strategy. Don’t get too far ahead of yourself, though.…

How to Create Sponsored Content That Isn’t Spammy

Content StrategyJanuary 12, 2021328Views 0Likes 0Comments

Sponsored content is among marketers’ most effective tools. Social media sites are putting the clamps on traditional and organic advertising, leading brands to go big on sponsored content . While sponsored content can provide a solid return on investment, it still requires some skill and finesse to do well. Sponsored content is a form…

What’s the Difference Between Sponsored and Native Content?

Content StrategyDecember 28, 2020349Views 0Likes 0Comments

Content marketers have choices. Once they’ve chosen a relevant target audience and developed the right messaging, they need to decide: sponsored or native content? Both sponsored and native content are types of paid media. Although they’re definitionally similar, they’re not the same thing. Native content is any piece of media that looks like it belongs…

Businesses learn to stay relevant during disruptive times

How to Stay Relevant in Disruptive Times

RelevanceDecember 11, 2020313Views 0Likes 0Comments

The question isn’t “Why will you remember 2020?” You have plenty of reasons to do that. The question is, why will your business be remembered? Staying relevant can be difficult in times like these. The good news is, remaining top of mind in disruptive times is about doubling down on marketing fundamentals. Here’s how to…

Is Your Website Still Relevant? Here’s How to Tell.

Content StrategyDecember 4, 2020597Views 0Likes 0Comments

Having a website is one thing; having an effective, relevant website is another. If you want your website to bring in leads and support your customers, it needs to remain relevant. How can you tell whether your company’s site is up to par? No one metric or attribute can tell the whole…

How to Make Relevance the Watchword of Your Marketing Team

MiscellaneousNovember 30, 2020294Views 0Likes 0Comments

Your marketing team has a lot of goals to keep in mind. Color schemes for images, target audiences to focus on, and content schedules to plan all occupy their days. While these things do require their attention, there’s one word you need to engrave on everything your marketing team does: relevance. Being relevant means being…

Will Erlandson

How to Vet Growth Marketing Agencies

7 Key Elements Of A Successful Marketing Growth Plan

10 Things To Avoid When Developing Your Growth Marketing Plan

How To Find The Best Growth Marketing Agency For Your Business

6 Reasons Why You Need a Growth Marketing Agency

Best content creation tools for 2021

How to Avoid Pitfalls That Threaten Sponsored Content

How to Create Sponsored Content That Isn’t Spammy

What’s the Difference Between Sponsored and Native Content?

How to Stay Relevant in Disruptive Times

Is Your Website Still Relevant? Here’s How to Tell.

How to Make Relevance the Watchword of Your Marketing Team

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