While marketing is ever-evolving, marketers can still benefit from the lessons of more traditional marketing approaches ...
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What Is Sponsored Content and Why Does It Work?
Turn on the television or your car radio and wait for the next commercial (it won’t take long). Take note of phrases t...
How to Stay Relevant in Disruptive Times
The question isn’t “Why will you remember 2020?” You have plenty of reasons to do that. The question is, why will ...
How to Tell Relevant Social Media Influencers From Imposters
Influencer marketing has become an effective way to sell products to relevant demographics. Influencers flood social med...
How to Create Relevant Content More Quickly
What’s relevant online changes by the hour. With so many trends calling for audiences’ attention, you need to get co...
Is Your Website Still Relevant? Here’s How to Tell.
Having a website is one thing; having an effective, relevant website is another. If you want your website to bring in le...
How to Use Google Search Console: A Marketer’s Perspective
In 2015, Google rebranded their Webmaster Tools as “Search Console” to cater to a wider audience. But the purpose ...
How to Make Relevance the Watchword of Your Marketing Team
Your marketing team has a lot of goals to keep in mind. Color schemes for images, target audiences to focus on, and cont...
How to Stay Relevant on Social Media
Social media is more than just a platform for connecting with loved ones and watching funny cat videos. Businesses can u...
How to Learn SEO (to Create an In-House Team): Courses, Certifications and Tools
SEO is getting even more important these days, but how should you manage it effectively? In this post, we’ll teach...