Content Strategy Archives - Page 2 of 23

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Marketer researching different digital marketing tactics

What Are Types of Content Marketing?

Content StrategyDecember 18, 2023564Views 0Likes 0Comments

As marketers develop their website content marketing strategy, it can be challenging to know what kind of content they should use. The issue isn’t coming up with enough ideas so much as choosing from the plethora of options available. As you flesh out your content marketing strategy, you want to consider all of the different…

How to Determine Your Content Pillars

Content StrategyDecember 18, 2023457Views 0Likes 0Comments

Content pillars are a great way to organize and centralize your content creation. They provide focus and synergy to your content marketing strategy by unifying your content behind a select series of themes that are central to your brand. While pillars are popular, they can be overwhelming to pull together. How many pillars should you…

What Are Content Marketing Examples?

Content StrategyDecember 18, 2023434Views 0Likes 0Comments

Everyone says content is king — but what does that regal reign look like in real life? The answer is tricky. While content may remain a critical part of the marketing toolkit, it is in a constant state of evolution. Let’s consider what content marketing looks like a quarter into the 21st century, along with…

What Is the Main Objective of Content Marketing?

Content StrategyDecember 18, 2023359Views 0Likes 0Comments

Digital marketing is a vast and complex field of business. From paid ads to search engine optimization, emails to social media, there are many ways marketers can use the digital world to promote a business. Most of these channels utilize content in one form or another. In fact, marketers love to throw around the term…

Trying to solve the growth marketing puzzle? You're not alone! Many companies are unintentionally neglecting growth marketing as a key piece.

What Are The Four Main Purposes of Content Marketing?

Content StrategyDecember 18, 2023442Views 0Likes 0Comments

A content marketing strategy is a popular promotional tool. When marketers create content marketing strategies, they always include some form of content creation in the mix. But what is the purpose of content? Why is it such a critical staple of content strategy? What are common content marketing objectives, and how do they…

Colleagues discussing what an SEO strategy is

How Many Content Pillars Should You Have?

Content StrategyDecember 18, 2023464Views 0Likes 0Comments

There are many different types of content in digital marketing. One classic item that often sits at the center of a content strategy is pillar content. There are many content pillar examples out there. Information-heavy on-site pillar pages are a marketing staple. Social media content pillars are also popular ways to generate theme-related content for social…

How do we properly distinguish between emphasizing growth marketing vs. growth hacking? Here's a quick guide to help you market with clarity.

What Are Content Pillars?

Content StrategyDecember 18, 2023362Views 0Likes 0Comments

Content creation is a vast and intricate process. It can take multiple forms and can serve many needs. Content pillars are a common tool marketers use to channel their content marketing strategy efforts. They provide a sense of purpose and focus that is difficult to achieve when a marketing team generates individual and…

What Is a Content Marketing Framework?

Content StrategyDecember 18, 2023332Views 0Likes 0Comments

Content marketing strategies function as the roadmap for your content creation. They guide all of your content along the right path toward the same goals. At least, that’s what a good content strategy is supposed to do. However, it’s difficult for the higher vision of a content strategy to translate into the details of…

How to Create Content Pillars

Content StrategyDecember 18, 2023416Views 0Likes 0Comments

Pillar content is a classic form of content strategy. It centralizes and unifies a brand’s content creation, ensuring that everything is working toward the same marketing goals and reaching your target audience. While pillars have been around for a while, they remain an important part of a good strategy. Let’s dig into why that’s…

What Are the 5 C’s of Content Marketing?

Content StrategyDecember 18, 2023408Views 0Likes 0Comments

A content marketing strategy may seem simple on the surface. And there is some truth to that. Creating a social post or writing up an answer to a question in a blog format may be a straightforward process. However, to be effective, there are a lot of nuances and elements of content marketing that you…

What Are the Four Pillars of a Content Marketing Strategy Framework?

Content StrategyDecember 18, 2023498Views 0Likes 0Comments

One of the best ways to reach your content marketing goals is to create a content marketing strategy. This gives you a clear understanding of your collective content objectives and the techniques required to achieve them. While a strategy is a good starting point, it’s important to back this up with a concrete, down-to-earth content marketing strategy…

How to Identify Your Well-Converting Content

Content StrategyDecember 18, 2023371Views 0Likes 0Comments

Content marketing is a complex activity. It consists of countless forms and styles of content, from blog posts and emails to podcasts and social media. Along with these variations, content creators must develop marketing assets that provide multidimensional quality. They must provide value to end users while also fulfilling search engine requirements and feeding into…