Introduction Even though it’s been two weeks since the sun set on the 10th annual Intelligent Content Conference, the sage words shared by the conference’s exceptional speakers and workshoppers still resonate. Their insights and stories struck a chord with attendees desperate for a content reinvention and in the grand scheme of content marketing, their advice…

...Accenture Adds Market Leading Talent In a press release, management consulting company Accenture announced that it would be acquiring Meredith Xcelerated Marketing, a content agency focused on integrated marketing, creative execution and direct-to-consumer marketing. This acquisition represents a tidal shift in the way Accenture conducts its content marketing strategy. By utilizing MXM’s content creation…

The AMA Celebrates Marketing Greatness The American Marketing Association of New York announced yesterday that Lee Clow, Seth Godin, and Esther Lee will be inducted into its Marketing Hall of Fame. The three new members will join an impressive roster of talented experts whose contributions to the marketing industry have been both innovative…

The use of influencer marketing is increasing in the world of digital marketing. Many companies are now using or showing interest in this form of marketing. Companies are also ready to increase their budgets for influencer marketing. According to a Linqia survey, during 2017 as much as 86% of marketers used influencer marketing. Out of these…

Cryptocurrency has had a tumultuous 2018, yet remains one of the most marketed areas of business. Bloggers and YouTube personalities that specialize in financial content have jumped on the crypto-wave in droves, allowing plenty to make lots of money along the way. However, Google’s updated terms will create new variables that today’s content marketer needs…

Your articles are great, your info graphics are fantastic and you notice that users click on them quite frequently... but how do you get people to share content? The popularity of content usually depends on its quality and clickability, but not always. Sometimes it's all about proper interaction with the audience or non-standard approach. We have…

If you are attending a trade show, exhibition, or conference, an exhibition stand is an absolute necessity. That is, it’s a necessity if you want your company to get noticed. Grabbing the attention of event participants is one of the most important goals of anyone attending such events, and a well-designed exhibition stand and display…

With the rise of the digital age, there are plenty of ways to get your business’ voice heard, but don’t discount the importance of your blog. Business blogging is a valuable investment that your business should be putting time and consideration into. You’ve probably heard it before: blogging provides the perfect platform for thoughtful, long form…