Accenture Acquires Content Marketing Agency MXM
Accenture Adds Market Leading Talent
In a press release, management consulting company Accenture announced that it would be acquiring Meredith Xcelerated Marketing, a content agency focused on integrated marketing, creative execution and direct-to-consumer marketing.
This acquisition represents a tidal shift in the way Accenture conducts its content marketing strategy. By utilizing MXM’s content creation and customer engagement capabilities, Accenture will be able to bolster its data and content offerings and in turn, make significant strides in its journey to create new and exciting customer experiences.
MXM has found enormous success in developing content strategies for numerous recognizable brands including Barilla, Kraft Heinz, Lowe’s, Volkswagen, and WebMD. They bring superior data and analytical skills to Accenture and will undoubtedly help bolster their data-led marketing execution strategy. MXM President Georgine Anton states,
“The combination of Accenture Interactive and MXM will be powerful in the market, plus the depth of their offerings will deepen our capabilities, enabling us to better serve both existing and new clients. Accenture Interactive will provide MXM with a home where it can offer clients best-in-class, single sourced, integrated solutions – this is a clear competitive advantage for Accenture Interactive and, now, MXM.”
As part of the deal, Accenture will also expand its studio locations into key markets, including Dallas, Des Moines, Iowa, Detroit, Los Angeles, New York, and Washington DC.
Accenture Continues Acquisition Streak
This acquisition is only the latest team-up for Accenture. Most recently, it acquired German immersive content producer Mackevision to help boost its VR and AR visualization capabilities. More on that acquisition here.
Competition has never been tighter in the realm of content marketing and Accenture Interactive is doing everything they can to maintain its winning streak. By aligning with skilled industry favorites, the company has a chance to bolster its creative strategies in order to secure new clients and hold on to existing ones.
Both Accenture and MXM have stated that they are excited about the acquisition. Jeannine Falcone, marketing offering lead, North America, Accenture Interactive states,
“This is an exceptional opportunity for Accenture Interactive to add market-leading talent and capabilities. Combined with other acquisitions, MXM adds creative, digital marketing, content strategy and marketing execution heft to our North America business. There is a clear strategic alignment around insight-led digital marketing and content strategy, where we each have had proven success in executing integrated programs for our clients.”
Accenture and MXM’s alignment will further set Accenture apart from the competition and MXM will have a home where it can offer clients innovative integrated solutions. The two like-minded companies will close the acquisition within 60 days. Terms of the deal have not yet been disclosed.
More on Accenture
Accenture is a leading global professional services company that provides services to clients in over 20 countries. They have provided a wide range of solutions in digital, strategy, consulting, technology, and operations across 40 industries.
They have appeared on Fortune’s ‘World’s Most Admired Companies’ list 15 consecutive times and have changed the content game with their unique ‘XR’ extended reality strategies. Most notably, they aligned with Emmy award winning content producer Mackevision and most recently, they acquired Meredith Corporation-owned digital content agency MXM.
Accenture Interactive, an Accenture entity, offers up wide range design, marketing, commerce and content solutions to brands worldwide; helping improve the customer experience. Accenture Interactive has been named the world’s largest digital agency in the latest Ad Age Agency report.
More on MXM
Owned by Meredith Corporation, MXM is a self described “content powered digital agency.” They have been working with leading brands for over 50 years and use their strong combination of insightful strategy, creative and technology prowess to reinvent the customer journey time and time again.
Over the last five years, MXM has won 27 Content Council Awards and a Gold Effie Award for its work with the FDA. Additionally, it was awarded Content Marketing Agency of the Year by the Content Marketing Institute and has been recognized by Forrester and Gartner for its digital and content capabilities.
MXM’s team of creative professionals, technologists, and performance marketing professionals are dedicated to delivering consistent digital excellence to clients.