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10 Website Design Tips for Small Business Websites

RelevanceSeptember 7, 2017797Views 0Likes 0Comments

Every business, big or small, requires a professional website design these days. However, getting started can be quite intimidating for those that have never handled a website before. A website can be one of the most important elements of a business, helping build trust amongst clients or turning away potential customers. Getting a small business…

Content Marketing and Legal Issues: Avoiding Copyright Problems

Content Strategy, RelevanceSeptember 6, 2017300Views 0Likes 0Comments

I have always been very cautious when it comes to copyrights and trademarks. I have been an author all of my adult life and I have spent a lot of that time as a freelance writer and content creator as well. This has helped me to gain a great deal of respect for original work.…

How to Partner with Key Influencers to Sell eBooks Online

RelevanceSeptember 6, 2017263Views 0Likes 0Comments

Like any marketing strategy, partnering with key influencers to sell ebooks online requires an investment of time to create content and manage relationships, as well as monitor your successes and failures. The good news is if you get it right, your sales will increase exponentially, thanks to the passion and engagement of your partnering influencers’…

Is Social Selling Right for Your Business?

Content Strategy, RelevanceSeptember 5, 2017257Views 0Likes 0Comments

By now you’ve likely heard about social selling—an emerging technique for driving sales and building powerful relationships with prospects and customers alike. But unless you’ve actually engaged in social selling already, you may be unclear on exactly what it is, and how it could be implemented to help improve the way that you do business…

Marketing Campaign Case Studies: What They Taught Us

RelevanceSeptember 5, 2017560Views 0Likes 0Comments

To market anything successfully, you must first understand the needs of your consumers and then create a strategy that can satisfy those needs. The problem is that marketing trends are always changing and it can be extremely difficult to keep pace with the developments. What was popular a few months back might seem outmoded today. However,…

Lessons from these 3 Influencer Marketer Case Studies

RelevanceSeptember 1, 2017334Views 0Likes 0Comments

I have been a marketer for a long time and noticed that the bar for marketers is being raised every year. You can no longer depend on ad hoc marketing strategies that are put together by a team of professional content marketers. You need to rely on case studies. Over 70% of customers make decisions…

5 Content Marketing Tips to Get Your Content SEEN Online

RelevanceAugust 31, 2017307Views 0Likes 0Comments

You’ve spent all that time crafting the perfect piece of content, but now what? The best content is useless if it isn’t seen by the right people. Content marketing is key when it comes to driving traffic and generating leads for your business, but distributing that content can be a challenge. Unless your audience is…

AI and Content Marketing – What You Need to Know

RelevanceAugust 28, 2017473Views 0Likes 0Comments

As we become more reliant on technology, our brains are slowly becoming rewired to process information differently. And this applies to customers as well. Popular applications targeted towards consumers have led to the inevitable mass adoption of predictive, advanced technology, and these new technologies will soon upend the traditional methods of receiving, producing, and disseminating…

How You Can Use Thought Leadership to Market Your Brand

RelevanceAugust 25, 2017297Views 0Likes 0Comments

Is it possible for a brand to become an authority in their industry without a thought leader? Wait, did you even know what a thought leader was before I asked you? Take it from a thought leader when I tell you that your personal and business brand needs thought leadership to stand above the competition. Thought…

Online Presence of Your Restaurant – Are You Doing it Right?

RelevanceAugust 23, 2017333Views 0Likes 0Comments

For restaurants, an active online presence is one of the essential pieces of marketing strategy. A significant part of a restaurant’s online presence includes actively managing its online reputation via third-party review sites and social media platforms. Regardless of whether the review was positive, negative, or neutral, it presents restaurants with the opportunity to connect…

Nine Best Content Curation Tools Marketers Need Now

Content Strategy, RelevanceAugust 14, 2017353Views 0Likes 0Comments

Social media is the cradle of unique and trending content. The challenge of finding content relevant to your cause is genuine thanks to the millions of accounts on each platform. Information keeps pouring in from all directions. Looking for particular content that you need can be a time-consuming affair if you are looking towards winnowing…

The Ultimate Guide to Choosing Social Media Platforms for Your Business (Infographic)

RelevanceAugust 3, 2017695Views 0Likes 0Comments

Social media began as something small, but it has since exploded into a variety of different platforms, all of which are catered to different audiences. As a business, it can be extremely daunting to look out into the world of social media and try choosing the right platforms. Today I’m going to help you cut through…