Influencer Outreach, Search Engine Marketing

Like any marketing strategy, partnering with key influencers to sell ebooks online requires an investment of time to create content and manage relationships, as well as monitor your successes and failures. The good news is if you get it right, your sales will increase exponentially, thanks to the passion and engagement of your partnering influencers’ audiences. With that said, the tactics for getting it going are more like a courtship than brokering a business deal, so here’s what you need to know.

First You Have to Get Their Attention 

Before you can get, you have to have something to give. This means you’ll need to develop something of a reputation as an authority in your own right. While it might not be an exact peer-to-peer relationship with the influencer, it helps a lot if you’re good at something they can’t do on their own. In other words, to get their attention you have to position yourself to be taken seriously. Before you approach an influencer, put in the time to build a decent following on your own.

Once you’re solid on that end, you can start gently rattling their cage. Mention them in your blog with a link to theirs. If you’re doing guest posts, plug them on a relevant site and tag them on Twitter so they find out about it. Over time, they’ll start wondering who you are and might get in touch with you. However, this could take a lot of time, so you also want to engage them directly.

Become a fixture on their blog site with intelligent and thoughtful comments to their posts. If they ask questions, provide cogent answers. When you see them pop up on Facebook, Instagram, Twitter or Vine, pose a question to which they can respond with brilliance. Do everything you can to make them look good, without stalking them. Don’t overdo it, but be consistent enough to get yourself noticed in a good way. Demonstrate value and you will become appreciated.

Your Goal is an Ongoing Relationship 

More than just a one-time promotion, your goal when partnering with a key influencer to sell ebooks online should be to create an ongoing relationship. Landing one guest post with such a person can stand you in good stead for a few days at best. Developing an ongoing relationship will carry you for years. In other words, you should be looking to exchange with them regularly. Keep in mind though, to get something you have to give something. Make sure reciprocation is part of your plan.

Now You Can Hit Them Up 

Once you know they’re aware of you and have respect for you, propose a formal working relationship. Offer articles for them to post and ask to quote them on your blog site. Invite them to guest speak on your podcast, suggest posting their articles on your site and come up with organic ways to include them wherever it makes sense. While they’ll see you promoting them, their audience will see them interacting with you—and will be curious to see what you’re all about.

Remember the Ongoing Part

Once your relationship hits stride, focus your efforts on maintaining it. Present new offers from time to time, refer them to people who might be able to help further their endeavors and just generally be a good friend. Above all, keep looking for ways you can promote one another. As your business grows and you develop new relationships, bring them along with you.

540

Sponsored Resources

Want more resources

View all Resources




Trending

Contributors

Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO MarTech.zone & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner Frac.tl
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor SEOsandwitch.com
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO Netcurate.com
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist Signazon.com
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.

Subscribe


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.