Owned Media, Search Engine Marketing

 

In his latest post for Relevance, Chad Pollitt predicted that Blockchain would have a significant impact on paid media going into 2018 and by the way the cryptocurrency associated system is developing, it looks like his predictions might come to fruition. The marketing industry is developing fast and blockchain has the potential to be a major player in the way marketers share and develop ad content.

What is Blockchain Anyway?

In a nutshell, blockchain is the backbone of bitcoin, the world’s first decentralized digital currency, and other cryptocurrencies. It is the world’s leading peer-to-peer platform for digital assets such as bitcoin and other digital currencies, and it allows people to store and trade their bitcoin safely on a chain like ledger without a third party intermediary. CNBC’s Tom Chitty has a great video explaining it in more detail.

So what does this Mean for Digital Marketers?

Typically, blockchain is associated with cryptocurrency but on September 28th, marketing company, Never Stop Marketing launched the world’s first Blockchain Marketing Technology Landscape which promises to provide blockchain based solutions to corporations looking to disrupt and reinvent their current systems. For blockchain startups, this technology has a ton of potential. It will accelerate market awareness, perception and growth with less risk and it can possibly eliminate or at least curb massive ad fraud. According to an article on SingleGrain.com
“The middleman has become part of the process (for the time being) in the world of digital advertising. However, the companies investing in advertising are only getting half the value, due to the intermediaries involved. Blockchain can solve this by creating much better value for ad campaigns.” According to the SingleGrain article, this landscape can also build trust, improve public accountability, and balance advertising with consumer identity concerns.

Going Forward

The long term implications of blockchain have yet to be determined and it’s unlikely that we’ll be seeing blockchain used by the masses as early as next year but whether or not Blockchain succeeds or fails, it’s potential is enormous and marketers will be waiting with bated breath to see how it unfolds in 2018 and beyond.

For more information about blockchain visit the official site here: https://www.blockchain.com/

To learn more about the world’s first Blockchain Marketing Technology Landscape check out Never Stop Marketing here: https://www.neverstopmarketing.com/

 

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Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO MarTech.zone & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner Frac.tl
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor SEOsandwitch.com
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO Netcurate.com
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist Signazon.com
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

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