Overchoice makes it hard for people to make a decision when it comes down to choosing a good Forex broker. Too many options lead to fewer clients. There is also the issue of transparency and trust. If there isn’t a high level of privacy, honesty, and trust between the participants in the foreign exchange market, there is no hope for good cooperation. In the ever-competitive marketplace, Forex brokers are forced to push the boundaries if they want to win over clients.
No matter if you’re a small or new Forex broker, use content marketing to create a successful reputation. Viral videos or blooming blogs can help you get in front of your current and potential clients on a regular basis. Start working on the message that you want to transmit traders. Step away from the antiquated strategy of hard-selling and embrace content marketing. Don’t know where to begin? Here are some ideas to try out.
Create lead-oriented, demand-centric content
If you don’t create lead-oriented content, you’re simply wasting your time. The purpose of content is to attract, acquire, and engage current and potential Forex clients. If yours doesn’t meet one of these objectives, it’s time to make a change. Organize your thoughts and craft content that:
- Facilitates lead generation
- Enhances brand awareness
- Increases website traffic
Post some guidelines and let people know how they can make the most of their trades. In addition to telling your audience what tactics it can apply, you can provide some insight into current market conditions.
Make a detailed profile of the ideal client
The problem with many Forex brokers is that they take vague guesses at their clients, platform, and timing. If you want to appeal to your ideal customer, you need to understand what they want. The dream Forex client values proper preparation. To be more precise, they do everything possible to understand the retail markets and use all the useful information they can find. Create, publish, and distribute content specially crafted for those to buy and sell currency.
Optimize your landing pages right now
Use content marketing together with landing pages. The landing pages are like your calling card in the sense that they speak volumes. Optimize your landing pages by eliminating poor headlines, using call-to-actions and including copy that demonstrates your love for Forex trading. You could even hold a webinar. Just think about it. You can provide excellent learning and educational resources. The best thing about webinars is that you can answer people’s questions in real-time and make visual demonstrations. Given all the topics you could discuss, you can provide training for every need.
Since landing pages are the ones that help people decide whether or not to trade with you, it’s imperative to communicate value. Show, don’t tell. This particular technique is used for all kinds of texts because it enables the reader to experience the message through action rather than words. Make sure that site visitors aren’t welcomed by annoying notifications. Each tab on the landing page should produce a call-to-action. When you have a professional and effective landing page, it’s easier to win over clients.
Whitepapers get the job done
Content marketing has evolved a great deal since it first appeared. More specifically, there is a transition from traditional methods to more modern approaches. If you wish to be as spectacularly successful as the other brokers with nice tight spreads, use innovative strategies. Create a whitepaper to educate your audience about a specific problem or promote a particular technology in the foreign exchange market. A whitepaper is a sort of presentation. It includes comprehensive information, not to mention that it strengthens the reliability of the brand.
The more Forex traders read your whitepaper the better. In order to be found, it has to be findable. So, make a landing page for the whitepaper. Focus on the advantages that it will provide your readers. Don’t ask site visitors for too much information because you risk scaring them off. The whitepaper offers you a chance to showcase your expertise and offer people something of value, such as tips or information. Address the current inefficiencies in the market and provide cost-saving solutions to brokers. If you play by these rules, you’re bound to receive a large daily transactional flow.
Get more fans out of your social pages
Do you need social media as a Forex broker? What a question. Yes, because you can connect with potential customers and drive qualified leads to your business. If you generate content that your people will like and share, your fanbase will grow. So, be careful what you post on your social media accounts. The only type of content that should be found on your pages is:
- High-resolution video or live streaming
- Animated GIFs
- Industry-related infographics
- Info about important events and releases
- Specific info about Forex trading
If you’re not on social media, you don’t exist. That’s something to keep in mind. Social media has become as important to Forex brokerages as clients. Publishing content on social media guarantees global visibility and authority. Considering the advent of social media in finance and trading, you can’t afford not to be present in the online community.
Don’t forget about SEO techniques
Search engine optimization and content marketing go hand in hand. More often than not, the two are separated, as if they referred to distinct things. The truth is that SEO and content marketing overlap. Optimize your website for search engine results. Break free from the norms and offer Google what it wants to see. Identify adequate keywords and phrases and make sure that you don’t stuff the landing pages with fluff. Titles that contain keywords or phrases attract attention. Meta titles and descriptions influence clicks, but aren’t exactly used for rankings.
The aim is to make your Forex website useful for visitors. Offer value-centric content and create a positive user experience. And don’t forget about affiliate marketing. Soon, you’ll get a great number of visitors which can surely lead to conversions. It’s your job to get the clients into the foreign exchange market, so good luck.