Having a great content idea is the essential first step for making it in a content marketing, however, it’s just a first step on a journey of a thousand miles. You also need talent, means and an idea on how to produce it, as well as all the right content marketing tools and mechanisms. Then, you need to do it all over again in a couple of days. As you can see, there are more than a couple of reasons why this would be such a problematic notion. Also, bear in mind that every piece of content you post online affects your brand’s SEO. Therefore, you need to adopt some basic content optimization tactics to help you avoid the most common SEO mistakes. Here are some of them.
1. Focus on the speed of your content
The loading speed of your content is pivotal for the way in which it will be accepted by your audience. Humans have officially a shorter attention span than goldfish, which means that if your content fails to load in a couple of seconds, they might lose interest and go elsewhere. The thing that slows down your content the most is either A) irresponsible host or B) too many HTTP requests. Every clickable element within your content is another HTTP request. This is a pitfall that people who aim to create interactive content tend to walk right into. Fortunately, if you focus on the speed of your content, you’ll be able to get much more out of it. Failing to load, however, is not all that you need to be concerned with. Waiting for an image to load in full quality is just as dangerous.
2. Identify broken links as soon as possible
One of the biggest reasons for a high bounce rate, if not the biggest one, is the fact that your links are broken. First of all, these links make you look bad in the eyes of your audience. Second, they make you look bad in the eyes of search engines which results in a much worse SEO rank. Keep in mind that the worst part about problems caused by broken links lies in the fact that this is a mistake that’s so easy to avoid. All you have to do is find a reliable broken link checker and use it on a regular basis. Sure, it’s a lot of work but keeping your content broken link-free is more than worth it. Some of the best broken link checker tools out there are free, which gives you one more reason to start using them as soon as possible.
3. Outsourcing content development
A shortcut to creating SEO-efficient content is to just outsource this task to a specialized agency. Some agencies, specialize in different content formats like copywriting, videos, social media content, photography and similar formats. For instance, when using voice-overs in video marketing, having access to a skilled voice actor can make a massive difference in the efficiency of your content. This is just one of the techniques that these specialized agencies might employ.
Due to the fact that your landing page is the key to the success of your content marketing and link building effort, at the same time, finding a service might prove to be ground-breaking in your digital marketing efforts. Sure, handling your content creation in-house has its benefits but having too many talented creatives on a retainer is an expense that most SMBs simply can’t afford. As for bigger companies, outsourcing is an incredibly scalable and cost-effective solution.
4. Avoid keyword stuffing
In the past, there was an era where SEO revolved around keyword stuffing. Fortunately, this era is long gone and, nowadays, search engines tend to penalize this kind of content marketing behavior. Ideally, most relevant keywords should take no more than 2 percent of the post’s entire word count but even playing close to this number might not be your best solution. Tools like LSI keywords and search terms can be quite helpful here.
5. Invest time and effort
Another thing you need to keep in mind is the fact that content creation tends to be time- and effort-intensive. According to the latest blogging statistics, writing of a standard blog post in 2018 takes about 3 hours and 28 minutes, which is a full hour longer than it took just a couple of years ago. Reasons behind this are numerous, ranging for higher quality standards all the way to the fact that bigger content formats are getting more and more attention from the audience. Also, maintaining a creative flow as a content marketer is not an easy thing for you to achieve, which is why you might need to invest some extra effort into this method. Finally, keep in mind that this is just writing that we’re talking about when there’s so much more you should be doing for your content to make it.
As you may have noticed, tips that we listed in this post are universally applicable to various forms of content and all kinds of industries. As we already mentioned in the introduction, as a brand, you’ll have to keep producing fresh and quality content on a daily basis. This is why one-time solutions aren’t that useful in your situation. What you need is a reliable system that you can fall back to, day in and day out. This is really the only way for your content marketing to keep its efficiency.