With content marketing becoming increasingly popular among agencies and internal marketing departments, the skill of creating appealing headlines and desirable copy is in demand. A blog post could be expertly written with earth-moving, problem-solving content, but if the title fails to communicate a value proposition or urgency, the writing will be obfuscated to the world.…
The realization that content is king on the Internet has infiltrated the marketing world in a big way over the last few years. Content-producing startups seem to be popping up everywhere. In the content marketing world a mature company is only three to five years old, and some of those are getting bought up. Brands…
The search engine optimization industry is constantly making innovations. Likewise, new technologies regularly emerge to help marketers and developers streamline their content creation strategy to achieve better organic search results. As a result, to ensure that your brand stays relevant in search engine results, you'll need an SEO expert to adapt to these fast-changing technologies…
One of the best ways to reach your content marketing goals is to create a content marketing strategy. This gives you a clear understanding of your collective content objectives and the techniques required to achieve them.
While a strategy is a good starting point, it’s important to back this up with a concrete, down-to-earth content marketing strategy…
There are many benefits of content marketing. From enhancing your authority to boosting traffic, generating leads, and more, content can function as the primary engine of your digital marketing efforts.
However, it’s difficult to tap into these benefits without a proper content marketing strategy in place. Even then, you can create a content plan, a solid…
Every good marketing strategy incorporates some form of content — and thoughtful marketers always back up their content marketing strategy with targeted content marketing KPIs.
A key performance indicator functions as a compass for your content efforts. They are detailed and specific objectives that keep you focused and on track as you work toward your larger…
Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media.
It makes sense; according to Statista, revenue for the U.S. newspaper industry shrunk by about $4.5 billion between 2011 and 2018, and respected…
Content continues its reign as the king in marketing, and rightfully so. Seventy percent of marketers actively invest in content marketing. Likewise, 72% claim that having a solid content strategy is a major element of their success. As a result, emerging and established brands alike are taking advantage of the benefits of content marketing to…
When you think of content, you might only think of text, but content really includes everything that your intended audience sees. Images, colors, and even the fonts you use all impact your content and affect your readers or viewers psychologically. That is why today, we are taking a look at how you can bring your…
Social media is a big world that marketers can tap into to increase their outreach. Today, many social media marketers take human psychology into consideration when they promote a brand on social media. In technical language, we call that neuromarketing.
It is very likely that you must have come across this new marketing term known as…
Search engine optimization and content marketing are two oft-referenced aspects of a larger growth marketing strategy. But are they referring to the same thing? Are they both part of a similar activity?
How are SEO and content strategy related? Let’s compare and contrast these essential elements of successful brand growth and look at ways to…
Creating great content is a laborious and complicated process. You want your content to provide value for the reader while also helping you meet your marketing goals.
If you’re assembling a content marketing strategy that will work for your brand, you don’t want to skip steps or leave things half-done. Let’s go over some of the…
