So, you think you are ready to use your content marketing skills to help other businesses grow their audience? Or maybe you are an experienced editor and know a few fellow writers who would love to write articles for you?
In either case, you have a big chance of creating a viable content marketing…
In today’s omnichannel, multiple-device-driven world, combining marketing strategies offers businesses a way to increase return-on-investment (ROI) by leveraging the positives of each channel to offset inconsistencies. Tightening your focus on your audience’s wants and needs is even easier when you use these two strong, relationship-building strategies to deliver timely, educational, and educational content. Let’s take…
At their crux, startups are born from an idea. More specifically, they’re initiated when a group of like-minded business leaders come together to find a creative and unique solution to an issue. In some cases, it’s a pre-existing problem that others in the industry are also trying to solve with their own companies. Other times,…
Creating an emotional connection with readers through content is one of the most valued skills for marketers and content producers. Many of them know how to give a great advice or an idea to their readers, but much fewer know how to emotionally connect with their audience and get them sucked into their content. That’s…
When it comes to your marketing campaigns, arguably no element is more important than that of audience analysis. Why? Understanding precisely who is buying your products or patronizing your services is essential to creating promotional materials that stick. You could spend thousands of dollars on slick print materials and invest in a robust web design…
Amber Erickson Gabbey is a content marketer, strategist, and a master storyteller as well, with a knack for providing high-value information specific to the needs of the audience being addressed. Amber is also extremely effective in areas such as project management, campaign development, and strategic thinking.
As the sole editor and writer for Epsilon, she was…
Bethany Chambers, director of audience engagement at North Coast Media, is an expert in editorial, marketing, and the media business. She learned the ropes of new product development, creating content strategy and building strong client relationships quickly.
Chambers has also worked as a reporter and has covered a diverse range of subjects including telecom, health care,…
The use of content marketing has gradually been increasing — 87 percent of B2B companies are expected to use content marketing this year alone. The growing interest of this effective marketing tool comes as no surprise, considering content marketing’s ability to lift brand affinity, brand association and purchase consideration.
Yet in a digital environment where consumers…
Think about the photos you see on popular social media sites like Facebook and Twitter. Visual content has taken the lead on digital and non-digital marketing platforms. Every photo we watch has a message for us which is explained briefly, without words. Images have become very important in marketing a fashion business. Fashion-savvy consumers can look…
Many of us relate to a commercial which might have aired years ago because it was a story that we felt we were a part of. It is a fact that when a person listens or reads a story, it stays with them. A story remains with us for a much longer time than facts…
Jon Burkhart is a content strategist, innovator, marketing comedian, author, beernote inventor, and conference crowd pleaser. He is the co-author of Newsjacking: The Urgent Genius of Real-time Advertising (2013), the author of Hacker Maker Teacher Thief (2015) and his new forthcoming work of mostly blood and sweat is Constant Curiosity (2019).…
Remember the last time you had to delete a ‘spammy’ email from your inbox or were forced to watch some app commercial each time you played your favorite mobile game? Well, that’s digital marketing for you, and, even though some of these outreach methods might seem a little intrusive, it’s not all that bad.
If you…