The importance of making sure you select the right digital marketing tools can hardly be overstated. While there's nothing that beats a powerful marketing strategy and a top-notch creative team, choosing the best technology stack for your business can make a huge difference when building an online presence.
The market is chock-full of digital marketing tools, whether they be for analytics, email marketing, or website engagement. But don't let that intimidate you. Here are 10 leading marketing and automation tools to help you with your daily tasks while also giving your site a competitive edge.
Whether you work in a B2B or B2C domain, using the right tools can help you understand and reach your target audience more effectively. With these in your arsenal, there's little doubt you'll take your future online campaigns to the next level.
As a digital marketer, you've almost certainly heard of — and used — Google Analytics. It's the top free tool in use and one of the most effective digital marketing tools available to help you track customer demographics, understand traffic, and keep an eye on keywords. It also provides insight into everything from the customer's gender to their location.
With Google Analytics in your arsenal, you can easily discover the affiliate site or exact hashtag that drives most of the traffic to your website. All this data can then be used to optimize site performance and help you develop better marketing campaigns.
Agorapulse is an all-in-one digital marketing tool for your social media marketing needs. With its foolproof PR and social media management features, it can help transform your outreach and audience interactions.
Its numerous features include planning and scheduling posts, checking analytics reports, and maintaining engagement. Agorapulse also enables you to build a unified inbox, connecting your messages and comments from all your social media handles onto one platform.
With such powerful features in addition to being a great value, Agorapulse ranks No. 1 as a social media management tool on Capterra and TrustRadius.
Another powerful tool to have as part of your marketing strategy is HubSpot. With its inbound methodology, it provides a complete solution to all of your digital business needs. In addition to letting you keep an eye on content ROI reporting, you can also set up live chatbots and direct leads to your social media. Coupled with a decent email newsletter service, you're all set.
HubSpot is a customer relationship management (CRM) software that consists of everything from marketing and sales hubs to customer service and operations — all in one package.
Don't have a graphic designer on your team? No problem! Piktochart is a powerful tool that will help you design aesthetically pleasing visuals for your brand in no time.
Piktochart is a digital marketing tool that allows you to design infographics, videos, presentations, and much more based on a range of available (and customizable) images, icons, and fonts. All you need at that point is a logo maker tool to develop your logo. You can then paste it on any of the graphics you use for your digital marketing campaigns. With its drag-and-drop features and user-friendly interface, Piktochart is extremely easy to use and a must-have tool in your arsenal.
As a digital marketer, you're probably working on a dozen projects at the same time. Make your life easier by using Trello, one of the most intuitive organizational tools out there.
You can make a "board" for your team and use "cards" to track the progress of different projects simultaneously. Each team member can provide feedback and manage changes before publishing the content. This flexibility allows you to easily collaborate with your team members and keep your marketing strategies organized in one place.
Slack offers an efficient way to communicate with your team quickly and bring focus to all of your projects on one platform.
It consists of channels each of which can be customized according to the task you're working on. Whether your marketing team wants to brainstorm or implement an idea, everyone can use the channel to collaborate and pitch in ideas in the form of files, images, or videos. Apart from building teamwork, Slack also has incredible features to help you tackle various marketing integrations.
If you're not an expert in SEO yet, BiQ is a must-have for your tool chest. From keyword and content intelligence to rank intelligence and tracking, it's an all-in-one solution to your SEO needs.
With this digital marketing tool's unique features, you can look out for profitable keywords, track your ranking progress, produce high-quality content, and boost your visibility. With BiQ, you can get total control over your website's SEO and a great value for the money.
Ahrefs is another digital marketing tool known for its SEO tools. It allows you to track your site's rankings, compare it with competitor websites, analyze backlinks and top-performing content, look out for keywords, and much more.
With this powerful tool, you can obtain highly advanced marketing metrics and get the top ranks on search engines. Whether you're a beginner or an expert in digital marketing, Ahrefs will assist you with everything related to SEO you're likely to need.
Lucky Orange delivers dynamic heat maps for your site which help optimize traffic and conversion rates. It records a website visitor's every move, detailing each movement such as how long they interact with the site, where they click, and so forth.
By identifying areas that need improvement, you can develop a user interface that will prove rewarding in the long run. Moreover, you can even use this unique tool to subscribe to daily/weekly reports of the traffic performance on your website.
Another key marketing tool is Brand24, which makes use of artificial intelligence to manage your online reputation and maintain your brand image.
The tool offers useful insights into what your customers think about your brand and how they perceive it. Based on keywords, it monitors all instances of your brand mentions in blogs, podcasts, news, and more. It also filters out the positive and negative mentions. The next time a customer posts a bad review, you can respond to it before it becomes viral.
Prospering in the digital marketing landscape is all about mastering the right kind of tools. You can choose to invest in SEO applications and content development or personalization software and chatbot platforms.
While it's essential you add these to your toolbox, it's even more important to pick the right tools according to the specific needs of your brand. Test out different platforms. Employ them in your marketing strategies. Discover for yourself which ones can successfully establish your brand in the industry.