Natural positioning is the level you reach from simply maintaining content on your website. However natural positioning is difficult to succeed with on its own, so many people look for tricks to increase their ranking beyond what their site is capable of.
Google suggests positioning tricks
SEO is to optimize your website with quality content and the proper keywords that can be indexed by search engines. The idea is that the website arouses interest, solves problems or needs, and is oriented in such a way as to cater to users searching for specific information.
If you are looking for a shortcut to rank close to first on Google, I’ll give you a hint, there. Or rather, while there are some, they are not that effective. Moreover, tricks like keyword stuffing pose a significant risk to your website and generally carry more risk due to Google’s high levels of compliance it demands from websites. If you really want to produce value, content will be your main ally in this mission.
This post covers techniques that will work this week and beyond, to help you grow steadily and for which you will never receive a penalty.
1. Know your users
The first thing is knowing who your audience is. Each audience consumes information differently. For example, this post might be called “Content Marketing Tactics for SEO,” but it will be aimed at smaller and more specialized audiences and the recommendations will be different. To find out what people are looking for, you can use Google search tools, Google Keyword Tool, and Google Trends.
If you have a website about cats, some of these Google tools will suggest similar keywords to incorporate into your content, such as cat videos, cat websites, or cat photos. Another suggestion might be to go towards synonyms like “pets”, for example. Furthermore, try and think about important niches your audience might be searching for like “videos to cheer you up” or “videos when you’re sad”.
2. Have a plan
Content must be planned. You must have clear and numerical goals. To make a good plan, you should understand some useful FAQs on search engine optimization.
3. Use your blog
Your blog is not only a great tool for creating interesting content to rank for, but also for helping posts reach a natural position as well as:
Generate links: If you produce content that is easily shared, users will share it, including links, which will benefit the domain as a whole because it increases a metric called “Domain Authority”.
Create relationships: It’s as easy as connecting to a third-party page. Millions of people produce invaluable content on various topics, and of course some of them have created resources that perfectly complement your post. Here’s a great opportunity to create a working relationship, just as you would in an office. Mention it on Twitter, let them know that you talked about it, it can go a long way.
Strengthen your brand: Take care of the aesthetic aspects of your blog, work to strengthen your or your company’s identity, use slides, headers and footnotes to meet your branding goals and safeguard aspects such as color palettes, images, etc.
4. Create joint initiatives
For example, if you talk about social media, why not collaborate with 5 friends to make Tumblr with crap from various brands on Social Media, or WordPress with the clearest paid tweets? This will give you visibility outside of your blog, page, and social profile that will allow you to break out of the routine to experiment with new things.
5. Respect branding as an SEO tool
Branding is very important in SEO. If no one knows you, no one will search for your brand. Remember that SEO traffic based on your brand name is also a natural position. Having a strong brand will not only make people look for you more, but make you a reliable source and increase clickthrough rates.