Content is the king of the online market. After all, it has the potential to draw the target audience to your website, increase your revenue, and grow your business as a whole.
Agree or not, you tend to rely on content marketing in some way or the other to make your brand stand out in the…
Market share is one of the biggest indicators of business success. A larger market share can be used to measure the effectiveness of various revenue-generating efforts. These include marketing campaigns to product developments, expansion, innovation, branding initiatives, and so much more. All of these can be leveraged to increase market share.
In contrast to total retail…
INTRODUCTION:
Andy Crestodina is a globally recognized content marketing expert, author, entrepreneur, and adjunct professor. He is the co-founder and Strategic Director of Orbit Media, an award winning 38-person web design company in Chicago.
Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker…
In the realm of social media marketing, there have been myriad new terms, jobs and strategies cropping up that, until the past few years, weren’t even concepts yet. One of these is “influencer.” In short, an influencer is someone with a large enough following on social media (typically YouTube or Instagram) that brands take notice…
A critical element that is still missing in B2B marketers’ approach is creativity. They are known for staying the course and following ‘in-the-box’ techniques. However, to gain a competitive edge in their business marketing model, they must add a touch of creativity and create opportunities that can engage prospective customers.
Creativity can be defined as an…
See What the Video Craze Is All About at VMW 2018
Content marketing is constantly evolving but video has accelerated that evolution in incredible ways. Thousands of content creators have adopted the trendy and timeless medium this year to connect with their audiences in new and creative ways.
[bctt tweet="Got your passes to Video Marketing World?…
Salesforce and Google Simplify Customer Insights
After six months of intensive planning and partnership, Google Analytics 360 with Salesforce Marketing Cloud officially went live on June 13th. The integration, built utilizing the strengths of both tech companies, will give enterprises and marketers the chance to gain more accurate insights about their customers.
The integration was first…
You know that content is king. Working tirelessly week in and week out, you create great blog posts packed with value for your readers.
You finally hit publish, and… crickets.
You wait patiently, promoting your post on social media and emailing your list, but still nothing.
You think, “is anyone even reading this?”
Sound familiar?
Why should I boost comments?…
It might not surprise you to hear that video ads are a lot more effective for marketing than any other, written content. It makes sense. Humans are visual beings and videos are a lot easier to follow than a wall of text describing things we don’t care about. However, did you know that people memorize…
Business branding is a proficient tool which brings considerable benefits in business, and according to time, it brings more and more success. Every business owner aims to own more money and business success, and it is not possible without the building of brand marketing and positioning.
How to generate more website traffic with business branding?
To…
Aside from the obvious social channels like Facebook, Twitter and LinkedIn, there are other great sites that you can try for business use. This article is going to explore why Snapchat and YouTube could be an ideal fit for your business’ social strategy.
Snapchat
Snapchat is a strictly mobile-only visual social media channel, popular for its…
Content Marketing tops the polls for the third consecutive year as the marketing activity likely to make the biggest commercial impact in 2018.
Refer the polls results below courtesy smartinsights.com
I think the biggest reason for this is that Content Marketing has successfully managed to align and integrate what were clearly an impossibly large number of choices…