Lockdown, stay at home, work from home – for nearly 2 years, people have been encouraged to stay in more and go out less. This has had a huge impact on people's lifestyles, and subsequently, on the customer journey. More people are accustomed to the convenience of digital shopping, and they’re less interested in in-person…

Content marketing in logistics is about providing your audience with relevant, practical, and valuable updates on what's going on in supply chain management. Of course, you'll also want to stand out.  In differentiating yourself from the competition, it's essential to provide context for your readers. You accomplish this by including links back to other industry-related…

Sponsored content is a well-established way to get the word about your brand out into the world at large. Not all sponsored content, however, is created equal. Just as the best sponsored content can lift your brand, a poorly-executed one can cut it down. Luckily, there are plenty of examples of great sponsored content you can…

What’s relevant online changes by the hour. With so many trends calling for audiences’ attention, you need to get content out the door faster in order to own your industry. Quality content takes time to develop and publish, but it doesn’t have to take all day. These 10 tips will help you create relevant content…