Did you know that every minute, there are over 300 hours of video uploaded on YouTube? The mind-blowing numbers don’t stop there. YouTube has over 1.9billion monthly active subscribers. 30 million of these are logged on to the platform every day and watch about 5 billion videos each day. It just goes to show how influential the platform is to both business and entertainment. It’s also an indication of how much work you need to put in to get yourself and your channel to standout out of the millions of others. Without the help of digital experts like Isadora digital agency it can be hard to break into the scene.
While it can be hard to get noticed on YouTube, it’s not impossible. In fact, with the right tips and practices, your rise to stardom and success can be relatively smooth. Here are a few that can help you on the road to being a successful YouTuber.
Set Your Goal
The biggest mistake that content creators make when they start their YouTube channel is not having goals. Many of them usually have no idea what they want to achieve or how to measure their successes.
Not having goals and a clear path of action results in inconsistency, lack of direction, and inevitable failure. Start by having a clear path of action. If possible, you can even write it down so it’s engraved in your mind better.
Define the success of your YouTube channel on your terms. Does success to you mean more subscribers, more viewers, and an actual income from the channel or more endorsers? Once you have a goal in mind, you will find it easier to break it down into small daily steps that will get you to your ultimate goal.
Pick a Niche
So you have seen many YouTube creators that handle everything from comedy, tech, lifestyle, traveling and inspiration and, you think that you can do that too. It’s a great idea but, the cost of producing content and finding a loyal audience is going to be difficult. Especially if the channel is for business.
You have a lot to learn before you get your first video out. You need to learn how to record, edit and post. This is a lot for anyone without having to think of the many different videos you could start with.
That is why it is best to start with a narrowed down niche. Something that you know and are passionate about is ideal. If you wish to venture to a new area, then you need to research and learn. Find something to start with and focus on it until you are ready to expand. It will give you order, direction and a base following from which you can grow.
Get Everything You Need To Begin and Grow
As a beginner, there’s plenty that you have to buy before you can record your first video. The most important one is a good quality camera. Most decent smartphones can record good videos so you may not need to invest in that yet.
Quality is king on YouTube. You have to remember that you’re competing corporate channels that have deep pockets. A good editing software will help you fine-tune your video and while at it, you can also get a good quality microphone.
Consistency Is the Key
Once you’re set and ready to go and you have uploaded your first video, don’t be too excited about the views you get. You have to keep the momentum going by uploading your videos regularly. You don’t have to post daily. You can pick your schedule and use that. But, there shouldn’t be much time lost in between the videos.
Various events will cause a change in your schedule, but if you commit to two videos per week, you have to do them. It is an essential trick to increasing your viewership since many people will want to know what you will post next after one great post.
In this way, you build your notification gang, who will, in turn, increase your views through sharing on social media.
Apply SEO for Your Videos
Search Engine Optimization (SEO) means using certain words or phrases to affect the visibility of your page or channel. Many people use YouTube as they do any other search engine so using the right words on your video increases your chances of being found.
Ranking your videos on search engine results is vital to the visibility of your channel. Try and find words or phrases that are related to the content you’re uploading. Include these phrases into the description of the video. It will make it easier for your followers and subscribers to find your videos. Other users might also stumble on your content when they are looking for something similar.
Keep Up With Trends in Your Niche
In this digital age, things are ever changing. If you want to compete aggressively you need to keep up. This is another reason why having a particular niche is important. It narrows down your efforts and you can get fresh information as soon as it comes out.
Learn about emerging trends since people enjoy patterns as long as it is not overdone. You want to be among the first ones break the news or trend. Do your research and don’t be afraid to put what you’ve learned into effect. It could drive your rise to YouTube stardom.
Learn How to Make Money
YouTube channels are started for two main reasons: Marketing and monetization. If you want to monetize the channel, there are numerous avenues you can use. Before you break the bank, make sure you understand YouTube’s policies on videos and the types of videos that you can monetize and those that you can’t. The last thing you want is to find yourself in a legal quagmire.
The two most common ways to make money on YouTube is by becoming a partner where YouTube places ads on your content. You can also become an influencer. However, the latter requires you to have a substantial number of subscribers before you can start endorsing products from third party individuals and businesses.
One of the ways to become a successful YouTuber is giving your channel as much exposure as possible. So make sure to have your base following intact so that they can share your channel and also share it on your other social media pages. Be innovative, fresh, clear and consistent in building your channel, and it will all flow.