Pop culture has a weird way of unearthing things that are unknown and exploiting them to the point of staleness. We saw it happen this summer with The Harlem Shake. The actual Harlem Shake which dates back to 1981, was made popular in 2001 by Harlem rapper G. Dep and resurfaced in 2006 as the…
What’s more important than good content? Effective content distribution. Here’s how distribution can make or break a campaign.
Since the release of Moz Pro in 2010, Moz (formerly SEOmoz) has built their reputation on providing the digital marketing industry with the gold standard of SEO tools. On October 15th the long awaited Moz Analytics, spawn of the famed Moz Pro, was released to the public—and it’s definitely worth your attention.
Today the FCC has released a new set of regulations that impact the Telecommunication Consumer Protection Act (TCPA). Moving forward from October 16, 2013, mobile marketers will have to obtain signed consent to market to consumers.
We all know that content is king, and in order to stay ahead of your competitors you need awesome, badass content. But if your blog ideas seem unoriginal or mediocre, you may be experiencing blogger burnout.
In our modern, hyper-connected, round-the-clock digital culture, it’s nearly impossible to avoid egocentric content that’s mainly out there to serve number one—the person who wrote it.
Last week it was announced that Men’s Wearhouse founder, George Zimmer, would be terminated from his role as Executive Chairman for what appears to be no good reason. Some have speculated that it’s to make a quick buck. Others have speculated that it’s to get away from some of his unconventional business practices. Official rationalization…
“I have rewritten — often several times — every word I have ever published. My pencils outlast their erasers.” —Vladimir Nabokov
Jay Baer has long been known as a marketing thought leader. He’s also a speaker, consultant, author, entrepreneur and really smart guy. So, when I was handed a pre-release copy of his forthcoming book, Youtility – Why Smart Marketing is about Help not Hype, I was excited, to say the least.
Prior to this century the youth of this nation were taught to always double space after a period, colon and some other rarely used punctuation marks. That’s the way I was taught in my high school keyboarding class (remember the home keys?). Up until the 21st Century this was a common typographical convention used by…
Few would argue that the news business hasn’t changed dramatically over the years. No longer does our nation wait for the evening news to learn the events of the day or the emerging trends that will change tomorrow. In fact, today many of us are learning about the day’s news – from breaking big stories…
What traits should you be looking for when recruiting an extraordinary inbound marketer for your team? A background in marketing, graphic design, programming, copywriting, public relations — or something else? An extraordinary inbound marketer could have any of the listed backgrounds, because part of what makes dynamic inbound marketing teams successful is their diversified experiences,…