Managing daily activities to guarantee the needle is moving toward the goal can be daunting. Luckily, there’s a framework to simplify the process.
Sponsored content is booming, but survey data suggests that brands and publishers still have a long way to go in earning readers’ attention and trust.
The problem with today’s texting language, proliferating slang and internet speak arises when it’s mixed with professional writing.
When it comes to sponsored content, what counts as honesty? A large company logo placed atop an article page? A “Paid Post” disclaimer? A change in font?
It’s a fact now that relying solely on your organic reach in the Facebook News Feed will not get your content enough visibility.
Is Facebook secretly trying to influence the buying behaviors of marketers by casually unveiling a study with profound marketing implications?
In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.
Brands are freaking out about the rapidly decreasing organic reach of their Facebook posts, and you can’t blame them. According to a recent study conducted by Simply Measured, the total engagement for the top 10 brands on Facebook is down over 40 percent—even as total posts are up 20 percent. Per-post engagement is down more…
SEO manager has become quite an unenviable role lately. She’s charged with increasing traffic and rankings, although it’s likely that her resources haven’t grown much recently. And SEO means something completely different than it did two years ago. SEOs can’t rely on the same on-page and link-building tactics that they used to.
Content creation is a significant investment. According to the Content Marketing Institute’s 2014 Enterprise Content Marketing Research report, B2B marketers allocated 24 percent of their total budgets to content marketing last year. That’s an awful lot of money spend on content, especially if you don’t plan to make sure it will reach its intended audience.
Enter promotion.…
With banner ads set to turn 20 years old next year, brands are still pouring billions of dollars into them. It’s long been known that banner blindness is pervasive, click-through rates are very poor and click-fraud is expensive. Heat map results show that eyeballs stick to where the action is – the “story” itself. Other…
Audience analysis should underlie entire top-of-funnel content marketing campaigns. Too often, marketers separate creation from production, and throw a piece of content over an imaginary wall to a promotions team. In excitement to market with content, we forget to understand who the content is for, why it exists, what the reader should do after consuming it,…
