Sears, Toys ‘R’ Us, JC Penney’s. What do these companies all have in common? They failed to adapt properly to the increasingly data-driven retail market. 90% of the world’s data has been generated in the last two years. The data being created and collected is becoming more and more complex, and is re-shaping how the retail industry…

Have your own brand, your own product you sell online? Great! Can people tell by just looking at your website? Does your marketing reflect all you have put into the brand? Unfortunately, working with direct-to-consumer brands, I see many fall for copying others in their marketing and failing to show the true value of their brand.…

\B2B Marketing to millennials has arrived and they are changing the rules of the game for marketers. In fact, they would account for 50% of the work force by 2020. The old marketing tricks and tactics do not work anymore with them. In fact, if you keep using the same techniques, you might drive them…

Whether it is your first time embarking on a business start-up or you have gone through the process before, there is one constant that affects every new business venture - and that is funding. Unless you find yourself in the fortunate position of having a big lump of spare cash lying around (which would beg…

We all love an easy win, and they don’t get easier than running an Instagram giveaway. Running a brand giveaway on the visual social media platform boosts traffic, increases your follower count, and gives your branding a real shot in the arm. But don’t go in half-cocked. It takes time and effort to create and run…

The results of a recent study by Demandbase revealed that in nearly 79% of the B2B purchases, 1 to 6 people are involved. The study also showed that in last year, 45% of the B2B buyers spend more time on research and nearly the same percentage (45%) used multiple sources to research as compared to the…

Consumers that get to touch and feel the product are far more likely to connect with it and develop a sense of ownership. This gets them more inclined into buying the same and it is a well-known fact among the marketers. Triggering this sense of ownership without making the consumer even touch the product can…

Link building became the top priority of websites when it comes to SEO or generating more traffic to their sites. One of the best ways to do it is through guest posting. In this strategy, blog owners reach out to other blog owners to see whether they could publish an article on the other’s website. If…

Content marketing is changing in 2026 but it still remains one of the top inbound marketing strategy. Companies who are still busy publishing content just for the sake of creating content need to seriously rethink their strategy. Millennials and Gen Z audiences are really smarter and they can certainly distinguish between quality content and poor content. You…