Introduction Christopher Penn is the co-founder of Brain+Trust Insights and an award-winning authority on digital marketing, optimization, and marketing technology. A recognized thought leader, author, and speaker, Penn has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. Known for his high-octane,…

As a content marketer, you fight for attention. You battle to earn readers. You win the battle by making the all-important headline engaging and irresistible. Write a dull headline and it’s the only line that gets read. You don’t want that. So let’s make our way through the alphabet and spell out 26…

inbound.org Will Transition to Growth Hub Today, inbound.org co-founder Dharmesh Shah announced that the site would be retired. Since 2012, inbound.org has been one of the marketing world’s foremost networking communities. Founded by Moz creator Rand Fishkin and Hubspot founder Dharmesh Shah, inbound.org was a platform where marketing professionals and enthusiasts could come together…

Most startups don’t have the luxury to hire full-time marketers or maximize on influencer marketing with no budget. Several don’t have a small fortune set aside for investing in marketing initiatives that can help them stand out online. So, what can startups do to get an edge over brands with massive budgets if they don’t…

Every career journey starts with education. You do not necessarily have to study related subjects to become a member of some profession. Even though the top-preferred degrees in the field of social media marketing (SMM) are business administration, marketing, psychology, communication, journalism, and information technologies, even a person who holds a degree in some scientific…

I spent the last several months conducting copious amounts of research in the areas of native ad tech and artificial intelligence which culminated into the publication of two free ebooks. The first, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence,” was shared via email with the Relevance audience. The second rolls out…

Volkwagen to Change Logo for First Time in Six Years The electric car era is upon us and Volkswagen is injecting some innovation into their marketing strategy to prepare for it. The German car company announced that they would be tweaking their logo for the first time since 2012, just in time for the brand’s…

Both consumers and brands alike are using social media platforms to consume and create videos at a staggering rate. According to Cisco, a million minutes of video will be moving across the internet every second by 2021. It's clear that if your brand doesn't start incorporating video in some way, you'll be left behind. Let's…

No one can deny that ecommerce is where the future of business is at right now. Ecommerce is fueled and propelled by the success of giants like Amazon and even relatively new players such as Warby Parker. Along with the relative ease and low cost it takes to set up shop, it’s no surprise that more…

Adidas Takes Personalization to New Heights with 'Here to Create Legend' To celebrate a 30 year partnership with Boston Marathon, Adidas will create 30,000 videos for anticipated 2018 Boston Marathon runners. This monumental task is part of Adidas’ ‘Here to Create Legend’ campaign that is, in part, a tribute to the victims of the 2013…