[bctt tweet="Gannett acquires #digitalmarketing company WordStream. Read on for all the details" username="relevance"] Modern media and marketing solutions giant Gannett Co., Inc . announced today that they would be acquiring WordStream, a cloud-based software-as-a-service provider. This team-up is a direct representation of Gannett’s desires to bring more tech, data, and analytics capabilities to their suite…

It’s no secret that link building is one of the crucial components of every successful SEO strategy. Only if it’s done right, of course. And by that I mean, adhering to Google’s principles and guidelines for quality. This is where guest blogging comes in. And if someone told you that guest blogging was dead, they were…

Like many people around the world, I made a couple of professional resolutions for the new year. I wanted to learn as much as I possibly could about artificial intelligence (AI) and blockchain technology. The year is a quarter of the way over and my quest to learn about AI is complete. So complete, in…

Frankly, after all is said and done, ANYTHING that entertains or informs, be it a stand up performance, a funny joke, a cool logo, Taylor Swift’s new video, or the manual to your new iPhone is content and therefore potentially Content marketing. I use the word POTENTIALLY as I find TWO parameters especially helpful in…

Introduction Christopher Penn is the co-founder of Brain+Trust Insights and an award-winning authority on digital marketing, optimization, and marketing technology. A recognized thought leader, author, and speaker, Penn has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. Known for his high-octane,…

As a content marketer, you fight for attention. You battle to earn readers. You win the battle by making the all-important headline engaging and irresistible. Write a dull headline and it’s the only line that gets read. You don’t want that. So let’s make our way through the alphabet and spell out 26…

inbound.org Will Transition to Growth Hub Today, inbound.org co-founder Dharmesh Shah announced that the site would be retired. Since 2012, inbound.org has been one of the marketing world’s foremost networking communities. Founded by Moz creator Rand Fishkin and Hubspot founder Dharmesh Shah, inbound.org was a platform where marketing professionals and enthusiasts could come together…

Most startups don’t have the luxury to hire full-time marketers or maximize on influencer marketing with no budget. Several don’t have a small fortune set aside for investing in marketing initiatives that can help them stand out online. So, what can startups do to get an edge over brands with massive budgets if they don’t…

Every career journey starts with education. You do not necessarily have to study related subjects to become a member of some profession. Even though the top-preferred degrees in the field of social media marketing (SMM) are business administration, marketing, psychology, communication, journalism, and information technologies, even a person who holds a degree in some scientific…

I spent the last several months conducting copious amounts of research in the areas of native ad tech and artificial intelligence which culminated into the publication of two free ebooks. The first, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence,” was shared via email with the Relevance audience. The second rolls out…