Brain+Trust Insights, Tech Trends, and Optimization: A Q&A with Christopher Penn


Christopher Penn is the co-founder of Brain+Trust Insights and an award-winning authority on digital marketing, optimization, and marketing technology. A recognized thought leader, author, and speaker, Penn has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing.

Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, Toyota, and many others.

Penn is a highly-sought keynote speaker and has delivered presentations at countless events and companies including IBM, Inbound, Social Media Marketing World, and Dreamforce. He is an IBM Champion in Watson Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.

A few weeks ago, we sent Penn some of our burning questions related to content marketing trends, the future of Facebook marketing, content optimization, and other hot industry topics. He was gracious enough to share his expert insights with us in video form and we’re sharing them with you today.

Christopher Penn from Brain+Trust Insights talks tech trends, optimization, podcasting, and everything content in a three-part video series for Relevance. Click To Tweet

Check out the three parter below and share your thoughts in the comments.

Part One – Meet and Greet

Part Two – Marketing Trends

Part Three – Tips, Tricks, and Tactics

Continue the conversation in the comments below and let us know who you want to see interviewed next!

Genevieve Dietz Dietz is a staff writer for She holds a Bachelor's degree in writing and linguistics from Georgia Southern University and writes extensively in both creative and technical writing fields.

Genevieve has been involved in marketing for three years and has experience creating and honing social media and editorial strategies for various organizations including Farmer Mac (Federal Agricultural Mortgage Corporation) and Wraparound South Literary Magazine.

She has written over 50 content marketing related articles for Relevance and her fiction can be seen in volume four of Polychrome Ink Literary Magazine. She is based out of Washington DC and enjoys film, theatre, and impactful art that deviates from the norm.

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