Just like society at large, social networks are a space where individuals tend to act in particular, more or less clearly defined ways. The predictable nature of their behavior makes people susceptible to influence of others, and sometimes the desired action we are goaded to take is paying attention to specific brands. This insight lies…
Shane Snow, founder of Contently, and Joe Lazauskas, head of content strategy at Contently, are celebrating the launch of their new book today. The book, ' The Storytelling Edge:’ How to Transform Your Business, Stop Screaming into the Void, and Make People Love You' is an entertaining and informative look at how brand storytellers…
Social media marketing is more than just updating your Facebook status and uploading your selfie on Instagram. It is a robust platform for interaction between several brands, the brands, and their customers. Enterprises can effectively use social media platforms for gaining a distinct advantage in their competitive business strategies. Here are a few stats that…
When you’re trying to increase your ROI, your return on investment, it can be very confusing if you aren’t familiar with the terminology and technicalities of this side of marketing and business. In this article we will be covering tips for higher site ROI. While it does take time, it’s worth it if you want…
As a savvy website owner or search marketer, you must have seen or heard about a variety of link building strategies with varying levels of effectiveness. With so many viable tactics available, it is surprising how many methods get pushed on the ‘black hat’ route.
For those who implement white hat tactics, it’s a…
Typically, direct bookings are the core focus for hotel marketing directors and owners around the world. However, travel agents continue to bring a reliable flood of guests through the doors of many hotels, resorts and lodges each year.
Of course, it doesn’t stop with hospitality companies. B2B travel sales contribute important business to airport transfer operators,…
What do you do to help your business grow and improve? When you run a business you need to think about a wide range of factors, from creating clear marketing strategies to trying to attract new customers and all these elements are focused on ensuring that your business is always growing and improving. But the most important…
Did you know that a great content marketing strategy can lead to a great experience for your customers? With the digital transformation and advancement in full swing, content is now the newest focal point when it comes to marketing your overall brand.
Interested? But first, let us define the term. Content Marketing is usually correlated with…
Emoticons, affectionately referred to as emojis, rose to popularity in the mid-1990s. Based on symbols often seen in popular culture, such as logos, and Manga cartoons, early emoticons were mostly used in mobile messaging in Japan, until they were picked up by Apple and subsequently Android in the mid- 2000s.
Today, emojis are an integral part…
You’re probably familiar with Yelp if you’re a small business owner. The user-generated recommendation site – with over 115 million reviews and 145 million monthly users –has become the initial step for potential consumers seeking trusted information about a new retail store or service.
It is also the first place customers go to…
Event Details
Dates: August 20-22, 2018
Location: Royal Conservatory of Music; Toronto, Canada
Official Accommodation: Marriott Bloor-Yorkville;
90 Bloor St E, Toronto, ON M4W 1A7
Register Today
A New Partnership
New York Times bestselling author Jay Baer will co-produce the third annual, and recently renamed, Conex: The Content Experience ; a Toronto based digital marketing event created by Uberflip co-founder…
Off-page SEO is no longer as essential as it once was. However, it does still play a part and if you run an SEO company it’s something that countless clients will ask of you. I own a number of websites and all of them receive regular requests relating to backlinks. I’ve also worked on many…