Joe Lazauskas and Shane Snow’s Book ‘The Storytelling Edge’ Now Available

Shane Snow, founder of Contently, and Joe Lazauskas, head of content strategy at Contently, are celebrating the launch of their new book today. The book, ‘The Storytelling Edge:’ How to Transform Your Business, Stop Screaming into the Void, and Make People Love You’ is an entertaining and informative look at how brand storytellers can use compelling narratives to transform their businesses.

Snow and Lazauskas combine the best of their Contently expertise and channel it into a referential book filled with personal anecdotes, illustrations, neuroscience studies, and algorithms that are heavy on empathy and methodology.

Shane Snow formally announced the book on December 20th on the Contently Content Strategist blog. After a short personal forward, Snow stated,


“Over the last seven years at Contently, we’ve dedicated serious time to breaking down the art and science of business storytelling—how stories work on our brains, how brands can tell stories that connect with people, and how technology can help those stories reach the right people and lead them to the right places. We’ve covered Amanda Palmer and Ryan Gosling, Dollar Shave Club and General Electric, The X-Files and many more.”


The book, a fully realized “tour of science and business throughout history,” is a reflection of Snow and Lazauskas’ dedication to creating and promoting better storytelling methods. In the book, the two marketing experts reveal their ‘Contently’ secrets, formed after seven years of client work and innovative storytelling practices, that have helped brands forge lasting connections with millions of customers. Snow and Lazauskas announced the book release today on their respective social media channels. You can order the book on Amazon today.

More on Shane Snow

Shane Snow is a celebrated author, entrepreneur, keynote speaker, and content expert. He is the co-founder of content technology company Contently, which helps brands and creatives tell great stories together and he serves on the board of the Contently Foundation for Investigative Journalism.

Shane has written for numerous notable publications including, The New Yorker, Fast CompanyWired, and many more. In his keynotes, Snow presents his gripping, research-heavy stories with a dash of wisdom, humor, and provocativeness.

He is the best-selling author of Smartcuts and the forthcoming DREAM TEAMS (June 2018), as well as the co-author of The Storytelling Edge. He is a Fellow of the Royal Society of the Arts and a recipient of Columbia University’s Innovator Award for furthering the cause of journalism.

His book ‘The Storytelling Edge’ was released on February 13th, 2018.

More on Joe Lazauskas

Joe Lazauskas is Contently’s Head of Content Strategy. He is an award winning keynote speaker, journalist, author and storytelling expert. He is the leader of Contently’s award-winning editorial efforts, including The Content Strategist, The Freelancer, and Contently’s print magazine, Contently Quarterly. Joe is a regular speaker at conferences like Web Summit, Content Marketing World, Collision, and many others.

As the head of Contently’s content strategy department, he provides consulting, workshops, best practices, and benchmarking to hundreds of enterprise clients. He is also the leader of Contently’s paid content distribution team.

Joe has written three acclaimed and widely-cited studies on native advertising, including “Fixing Sponsored Content: What Brands Want From Publishers Brands, and the FTC.” He is also the author of “The Ultimate Content Strategist Playbooks, Vol. 1-5” and “Content Methodology: A Best Practices Report” (co-authored with Rebecca Lieb) He has also penned thousands of other articles, ebooks, and comics and has hosted podcasts and created numerous videos and quizzes.

His book, ‘The Storytelling Edge,’ was released on February 13, 2018.


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