Business in any form is an enjoyable experience. There’s nothing like having your business running smoothly in every area. Especially in the current age of ever-improving and core digital marketing. New strategies and project plans are being devised every single moment to help businesses attain new levels. They are also crucial in helping companies reach…
Email marketing is far from dead. It is still growing rapidly and a major vehicle for generating revenue. Sending regular emails out to your database of loyal subscribers and potential customers can be profitable. It can also be a waste of time if your subscribers do not bother to open the emails you put so…
As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the growth of business revenue. With the marketing landscape becoming ever-increasingly competitive, businesses must do what they can to generate new leads, quickly preparing them for a sales-ready status. In this regard, marketing efforts must strive…
My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He poignantly points out that not all content strategies need storytelling in marketing, and I wholeheartedly agree with him. He makes a very poignant…
If your content marketing has slowed down or stagnated in 2017, all hope is not lost. The New Year represents new opportunities. It brings a fresh start to your content planning and strategy. Surely, there are facts practices that you will have to let go of to boost your content marketing. But there are also…
We live in a time more than ever that makes it possible to build wealth with nothing more than a laptop and a smartphone. More than 10% of the workforce identified as self-employed in the recent years, and you can expect those numbers to grow by leaps and bounds.
However, not all self-employed entrepreneurs are created…
Content production has become so massive that it has turned into a real industry with its leaders and outsiders. Content today is the same product as a smartphone or a plastic bag. This industry also has companies that set the trends of content marketing the same way, Apple rules in the segment of gadgets. Devote…
The dark web is a hidden corner of the internet offering maximum privacy to consumers from the prying eyes of governments and Internet Service Providers (ISPs) alike.
This portion of the internet lurks beneath our visible and encrypted websites that are indexed by major search engines like Google and Bing. The technical aspects of how the…
A Photo Sharing Empire
With over 800 million active users, Instagram continues to thrive as the world’s top photo-based social network. Like a major artery, Instagram has served as a carrier of new ideas and innovation; pumping inspiration into brands, publishers, and influencers worldwide.
With the rise of Snapchat and other photo sharing sites, the Instagram…
Any good writer in the entertainment industry could tell you the importance of making an emotional connection with your audience. It’s the key to telling a story that allows consumers to invest and properly enjoy the process.
The exact same principle holds true when you are trying to sell a product or service in the modern…
Hashtags are the elixir of social media. Research has shown that Instagram and Twitter posts that implement hashtags have engagement levels that are 12.6% higher than posts without hashtags. That’s a huge number.
Businesses follow many ways to implement hashtags on social media. Some create their own hashtags, while others search for existing ones. If however,…
Simply put, the use of websites and social media pages to market or promote a service or product is called Social Media Marketing. Social media marketing is a more evolved form of digital marketing or e-marketing, and gives marketers many options to connect with customers.
The big point of social media marketing is the sheer number…
