There comes a time when your agency will hit a wall. That wall can come in different forms: lack of personnel, difficulty in executing tasks beyond your expertise, and monthly revenue that seems to have plateaued. When you’ve reached that wall and stagnation wraps around your agency, it will be hard to scale. Doesn’t mean it’s…

There are two traps most companies fall into when it comes to SEO; failure to set a clear strategy and not setting a budget. If you ever make these mistakes, prepare to waste time and a lot of money on a service that won’t offer you the expected returns. Now that we are almost half-way into…

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I…

Every business online must have an effective marketing strategy that focuses on SEO and social media management. This marketing strategy needs time and planning. Search engine optimization helps you get the visibility you deserve for your business brand. However, it is expensive for some small to medium scale business owners who have a limited budget…

It’s a requisite for every company to have an online presence and this can be done with the help of a flawless website. The next step involves building a good online presence. By online presence, we mean to say that it should be easily searchable using search engines. This can be done with the use of…

Google mobile-first index ranks your site based on its mobile content, speed, and user experience, among other ranking factors. This has made site owners, SEOs, and content marketers focus on mobile-friendliness. The mobile-first index is in full swing. But there is still a few important questions floating around about what exactly the Google mobile-first index is,…

Google Search still drives 51% of the internet traffic but does that necessarily make SEO the sharpest arrow in your quiver? Over the past few years both SEO and Content Marketing have become ‘must-have tools’. It is seen as the proverbial gift that keeps on giving. To the brand, to its marketing executive, and of course…

CONTENT MARKETING is what WE think the end customer wants. There are so many facets to consider in SEO best practices and Google's algorithm. The truth is that any channel or medium will have larger goals outside the brands that it features. For the most part, these are aligned to enable a given business model, but…