Renowned Content Marketing Thought Leader, Robert Rose, has added a foreword that explores the very first known example of influencer marketing that goes back to the 16th century. The information outlined in this book lays the foundation for content marketers to have successful and profitable influencer marketing campaigns, while simultaneously building a lasting audience.
How to find influencers
The power of influencer content
How to negotiate with influencers
How to keep influencers coming back to contribute more
About vendors that specialize in influencer advertising (paid influencer marketing)