If you are into content management and marketing, you will agree that there are innumerable challenges involved in the process. Success is elusive unless every step of the marketing course is managed accurately and with an eye on the underlying details. You have to spend a lot of time on tasks critical to content management such as:
- Strategic Analysis
- Content Creation
- Content Optimization
- Measurement of Various Performance Metrics
In your content marketing experience, you must have noticed that these tasks demand additional resources and of course, your valuable time.
Would you not love it if you could achieve greater efficiency, find a way of creating quality content faster, and that too without putting in as much time and effort as you are currently doing?
Yes, there is a way you can do all these and more. Technology has helped marketers perform tasks that are critical for hitting their goals but with relatively less effort. With the availability of powerful and user-friendly content marketing toolkits, marketers can perform multiple functions with one kit, saving them time, effort, and other valuable resources as well.
SEMrush is one of the best and among the most reputed content marketing tools that can take the guesswork and the heavy-lifting away from your content marketing process. SEMrush helps you manage every step of your workflow by combining creativity and analytics.
Let’s now see what SEMrush content marketing toolkit is all about and how it is different from other popular tools available for the same or similar functionalities.
SEMrush offers a suite of tools that can help content management professionals manage their tasks better and create engaging and powerful content that can assist in establishing a quick and meaningful connection with their audience.
As a marketing professional, you obviously want to create more impactful campaigns and improve on your previous ones. This toolkit is designed to help you do improve your existing content plan and create new content that can drive a higher level of engagement while boosting all other key performance metrics as well.
SEMrush content marketing tool can be used to:
- Find a topic
- Create a plan
- Write an article
- Optimize it
- Analyze mentions
- Measure the impact
- Revise and Improve
Find a Topic
Your content must be around a trending topic relevant to your domain. So, the first step would be to find a topic. SEMrush makes it easy for you with the Topic Research tool. Simply enter the topic based on which you would like to create the content and you will receive reams of ideas and tips that can help you generate engaging content.
SEMrush includes all vital metrics including keywords, recent articles, related searches, and the kind of questions that were posted in order to find the answers they were looking for.
The Topic Research tool is designed to:
- Provide insights into the topics that interest the audience the most
- Filter the data based on the country, regional, or city
- Help discover the most popular topics and recent article titles for the target keywords.
- Provide information about the related questions that people are asking
The Topic Research Tool also helps find the best topic ideas, the trending topics over a specific time frame, headline input, and the ability to create SEO optimized templates.
Create a Plan
Now that you are armed with a list of topics to drive your future content, an editorial plan is an obvious necessity. SEMrush Marketing Calendar Tool is what content marketers rely on to ensure that the project is completed within established deadlines. The tool also helps them oversee the various aspects of the project in real-time.
The key features of the Marketing Calendar Tool are:
- Assign colors to individual campaigns, mention tasks, and tag them for quick access
- Share the calendar with others in the team to get ready access to information on all tasks
- Changes made by team members in the process can be displayed in real-time
- Information can be filtered on various parameters
Marketing Calendar tool from SEMrush is the best way to ensure that the team is working as per assigned timelines and no deadline is missed. The notification feature alerts the team to an approaching deadline two days ahead of the scheduled date.
The SEMrush Calendar makes it easy to fine-tune due dates with its click and drag feature. Project statuses can be quickly reassigned and updated. It is a great tool for the project team as it helps infuse a high level of transparency and visibility into campaigns.
Write An Article
This is the most important step in the content marketing process. You can draw readers to your website and make them perform the appropriate marketing action only by writing an interesting and engaging article. It’s not an easy thing to do but with the SEO Content Template from SEMrush, you don’t have to worry about getting it right.
SEO Content Template provides the right tips to create new content with the specific aim of boosting your SEO. You can create templates easily and export them quickly too. All you have to do is enter keyword/s to generate the template best suited for your needs.
With the SEMrush SEO Content Template, you can:
- Create fully optimized content based on specific recommendations
- Build links to your new content to boost SEO
- Track competitors content activity
- Get accurate input on text length and readability
- Get a list of websites for backlinks building
Optimize the Article
After you have created the content, the next most important thing to do is optimize the article.
You might have some of the best writers to create killer content and expert marketers to make sure it reaches a wider audience. However, to get your content to rank within the top 10 results on Google is a huge challenge. Raking on the second or later pages is not an option is you want to hit your goals. So how do you go about it? SEMrush has the answer.
With the SEMrush SEO Writing Assistant, you can get high-quality content in no time. You can use the services of a writing assistant to get traffic-driving content. The process is simple. The writing assistant helps content creators create texts that are unique and search-optimized in just a few clicks. This can be done right in the Google document or WordPress account.
The SEO Writing Assistant can be used for:
- Ensuring that the content has a strong sense of your brand’s tone
- Make sure your copy is optimized
- Enhance the quality of your article before it is published
- Making the article readable
- Assessing the SEO quality of your article
The content can be checked for SEO friendliness on key metrics as readability, length, linking, target, and semantically related keywords. It also comes with features like plagiarism check, and even checks the tone of voice of the content to make sure it syncs with your brand voice.
You are required to choose a combination of keywords to allow SEMrush to create a list of recommendations for your text. At the same time, it is not prudent to rely merely on keywords when Google algorithms are constantly changing and evolving. SEMrush will ensure that semantically related words that are used in content with your top target keywords. This will help search engines understand the context of the article.
You must find a way of tracking the performance of your content to assess whether you are moving towards your goals or if some fine adjustments are needed to achieve the end-result of your content strategy.
SEMrush offers a wide range of tools to measure the results of your accurately, quickly, and efficiently. These tools can be used for measuring:
- Blog Posts Performance
- Effectiveness of Keywords
- Visibility Trend
- Referral Traffic
- Social Media Traffic
SEMrush Content Platform is the best way of tracking performance both on your own as well as third-party websites and that too within no time. You can find new resources that mention your brand, industry, and your competitors, and measure the potential of new content based on metrics like authority score, traffic volume per month, and potential reach.
Measure the Impact
Any content marketing strategy is incomplete without monitoring the impact of your moves across various components of the campaign. You must have a clear picture of what influences the reputation of your brand and what kind of positioning is needed to maintain and improve your brand image.
Experts suggest that it is necessary to assess all your content by running a regular content audit. It is a reliable way of tracking the impact and the influence of your content marketing strategy on your brand’s reputation. It will also help you understand which type of user-generated content your story produces.
SEMrush Content Platform makes it remarkably easy to track the performance of up to 50 articles, including even those published by your competitors.
The SEMrush tool allows a view of the number of shares received by articles across various social media platforms. You can add target keywords to the content and track their ranking in Google’s search engine result pages. The tool also provides information about the potential reach of content and the estimated referral traffic.
Revise and Improve
Content can be revised and the quality of content improved for better impact, reach, and outcome. You must know what your audiences prefer through analytics and choose the approach that best suits your content marketing goals. This job can be made easy using SEMrush content platform.
The Content Audit tool can assist in analyzing thousands of articles in no time. They can also be segmented into specific groups for future consideration and updates.
The Content Audit tool considers data from Google Analytics, backlinks, and social shares to measure the performance of the articles. It allows access to all content metrics in one convenient place and helps track content performance accurately.
Content Marketing is one of the most powerful and extremely effective marketing techniques. But getting it right is not easy. You must not only have a systematic approach but also have access to a powerful content platform.
SEMrush offers one of the most comprehensive digital marketing toolsets, delivering much more than what is expected from a purely SEO toolset. You can give your content marketing efforts a clear and definitive push with this popular and reputed content marketing platform.