Content marketing is a powerful weapon for influencing brand development and attracting new customers. It is also among the fastest growing branches of digital marketing. If you’re a content marketing veteran, you know how important it is to keep up with the emerging trends and innovate. From implementing new technologies to putting new spins on old tactics, the content quality bar is rising. To help you level up, we present you with the ultimate content marketing tips for 2019.
1. Have a Documented Strategy in Your Playbook
[bctt tweet=”A great content strategy starts with a simple content marketing assessment.” username=”relevance”]
Did you know that marketers with a documented content marketing strategy are five times more likely to succeed? In order to leverage the full potential of content marketing, you need to have a guiding strategy.
Image credit: Business2Community
A great content strategy starts with a simple content marketing assessment that identifies the primary challenges and outlines the steps you’ll take to overcome them. Certain points of interest like lead generation and SEO are a good start, from which you can customize the strategy depending on your specific goals. Furthermore, you should include a unique perspective of your company and find an approach that will set you apart from the competition.
2. Tell a Story
Sticking to the good old “How To” lists won’t always do the trick. That’s where brand storytelling kicks in. Brand storytelling gives a whole new perspective to content marketing and gives you an opportunity to connect authentically with your audience by humanizing your brand. This is particularly important now, when people appreciate the brands they can connect with.
Image credit: Bluesyemre
You can start by sharing your own experiences. How the company started and what it took to get it where it is now is an excellent beginning. You can also reach out to customers who claim your products have changed their lives. Talk about their experiences in a way that your potential customers can relate to, and they will be yours.
3. Take Advantage of Live Video
It’s safe to say that video is the future of content marketing. Cisco’s predictions indicate that by 2021, video will take up as much as 80% of all internet traffic. The wide acceptance of the video format opens up numerous possibilities to communicate your story and build relationships. One of the trends that should be singled out is live video.
[bctt tweet=”Live video has been a big trend in 2018, and it will become even bigger in the years to come.” username=”relevance”]
Image credit: Live Stream
Facebook users spend triple the amount of time watching live videos over traditional videos. Similarly, social media stats show that Instagram’s videos get two times the views of its photos. Live video creates a real-time connection with the audience, driving engagement and response.
People love seeing their favorite brand humanized, showing that not everything is always perfect. There are endless possibilities, from using live streaming, hosting Q&A sessions, and giving product demonstrations, to hosting interviews with topic experts; you can rest assured you’ll make waves.
4. Embrace Artificial Intelligence
Ever since it was introduced, artificial intelligence has been one of the hottest topics in the marketing world. You can use this powerful technology for discovering keywords, planning blog topics, and reviewing analyses, as well as accessing data reports that would guide the creation process, shaping it for your core audience. Furthermore, AI-powered predictive intelligence enables the gathering of information that can be used for offering personalized experiences. You can instantly get valuable insight into what your target audience is searching for, when they do it, and what content would be the most successful at any given point.
[bctt tweet=”AI in content marketing continues to grow as more and more marketers adopt it, believing it could improve their tactics.” username=”relevance”]
5. Go for Micro-Influencers
Influencer marketing has come a long way. In 2009, content marketing strategies generated over $87.22 billion in revenue, and, in 2019, they’re expected to generate more than $300 billion. Influencers continue to utilize social media platforms like Instagram and Facebook to grow their base of followers and then leverage them to ensure a six-figure income from featured brands.
Image source: Medium
But in 2019, predictions are that the micro-influencers — those with smaller yet dedicated following—will overshadow the ‘big sharks.’ The main reason for this shift is the lack of dedication coming from macro influencers as they take on more sponsored posts, thus reducing the authenticity and, as a result, the impact of the marketing. Micro-influencers, on the other hand, build more personal relationships with the audience, delivering an authentic message.
While there’s no doubt that it will continue to be one of the most important tools for boosting brand awareness, building trust, generating leads, and educating audiences, you need to be aware that trends change. Start with preparing a documented strategy, dive into your storytelling, embrace live video and AI, and you may as well proclaim yourself the king of content marketing.