Combined Entity to Revolutionize Digital Visibility Through Advanced AI Visibility Technology and Strategic PR
July 1st, 2025 – Adogy.com and Relevance.com today announced their merger to form a next-generation digital marketing powerhouse specializing in Generative Engine Optimization (GEO). The combined company will leverage cutting-edge AI search technology and sophisticated public relations techniques to help brands maximize visibility across AI-powered search platforms and traditional search engines.
The merger unites Adogy’s advanced AI visibility technology expertise with Relevance’s strategic PR expertise, creating an industry-leading solution for businesses navigating the future landscape of AI-driven search and discovery.
As part of the merger, Tim Worstell, former President of Adogy, will assume the role of President of Relevance, bringing his extensive leadership experience and technical vision to guide the combined organization’s growth strategy.
“The way consumers find information is fundamentally changing,” said Aaron Heienickle, Director of Technology @ Adogy. “As AI-powered search engines and generative platforms become the primary gateways to information, brands need sophisticated strategies that go beyond traditional SEO. This merger positions us to lead the GEO revolution.”
The combined organization will offer comprehensive services including:
- AI Visibility Optimization: Ensuring brand visibility across ChatGPT, Gemini, Perplexity, and other AI platforms
- Strategic PR Integration: Leveraging authoritative content placement to influence AI training data and responses
- Generative Engine Optimization (GEO): Proprietary techniques to maximize brand mentions in AI-generated content
- Traditional SEO Excellence: Continued optimization for conventional search engines
“This merger creates something truly unique in the market,” added Tim Worstell, President of Relevance. “By combining AI search technology with strategic PR, we can help brands become the answer that AI engines provide to millions of queries every day. I’m excited to lead Relevance into this new chapter and leverage everything we’ve built at Adogy to create unprecedented value for our clients.”
The transaction is expected to close July 15, 2025, subject to customary closing conditions. Terms of the deal were not disclosed.
About Relevance Relevance is a leading GEO and digital marketing firm specializing in AI search optimization and strategic public relations. The company helps brands maximize visibility across both traditional and AI-powered search platforms.
Media Contact: Tim Worstell, President Relevance
