Relevance staff: Neema Kapoor

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With over 17 years of experience in sales and marketing, Neema Kapoor is currently the Managing Editor at Relevance. Neema has been working as a digital marketing strategist for the past 10 years. Prior to moving to online marketing, she has held leadership roles in corporate communications and branding in organizations that include Hewlett Packard, QAI Global and Taj Group of Hotels.

The Book review of Talk Triggers, written by Jay Baer and Daniel Lemin Nobody says, “Let me tell you about this perfectly adequate experience I had last night.” People don’t talk about good; they talk…
Advertising Is a Tax Paid By Unremarkable Businesses
One of the most sought after speakers and influencers in Martech, Mr. Randy Wootton was earlier the CEO at predictive marketing platform Rocket Fuel, where he was instrumental in re-positioning the company as an AI-driven…
“The Function of Marketing has Shifted” In Conversation with Randy Wootton, CEO of Percolate
Voted one of the 50 most influential people by the Sales Lead Management Association four years in a row( 2011-2014) Henry Bruce is a 30+ year veteran of B2B software marketing. A specialist in brand…
“I am Basically Marketing to Myself” In conversation with Henry Bruce, SVP of Marketing, Contently
Featured Book: Lost and Founder First, a disclaimer – We at Relevance are BIG fans of Mr. Fishkin and Moz (in that order) and frankly to us, the book felt like a very natural extension…
Reward The Behavior. Not The Outcome.
WIX shows the right way to be a “go-giver” At it’s very heart, the purpose of content marketing is to create value for the customer. But more often than not, businesses mistake this to mean…
No Questions Asked. No Payment Needed. Just Happy To Help!
In an increasingly buyer driven environment where prospects navigate  a large part of the sales funnel on their own, it is pretty obvious why using content engagement to ingratiate and promote one’s brand is no…
On the “Business” of Content Marketing
Introduction To be honest, I was a little late to the content marketing party. Six years late to be exact. And even as I grappled with the fundamentals, I remember having a moment of insane…
Mark Schaefer Talks Content Shock, Marketing, and Clarifies the Path Ahead
Are strategy and documented planning cornerstones of  business success? Or is it smarter to have an action first philosophy which allows you to learn from your mistakes faster? Hmmm. SOOOO MUCH has been written about…
Content Marketing Plans and Strategy – Beginning of the End?
Given enough words, most of us can either hang or redeem ourselves quite admirably. But rare is the ability to distill insights into a visual context. And outline them in a single frame. I didn’t…
Marketing Genius, Creative Intellectual or Maverick Philosopher? An Interview with Tom Fishburne of Marketoonist
ENOUGH has been said about the importance of content marketing.  Every marketer of this generation gets how critical it is to pander to their customer’s whims and not their own (product or service) vanities. They…
I Get It. Content Marketing Rules. Just Tell Me Where To Start
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