Why do you need a content strategy? For many, visualizing and executing the logical steps of any operation comes intuiti...
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Skills You Need If You Want To Keep Your Marketing Job In 2022
While the video “Humans need not apply” really brings home the impact of technology on economy and employment, there...
Are You Confusing Your Requirement For A $99 Tool With A $999 SEO Agency?
At this stage of the game, companies understands the value of investing in organic traffic to their web assets. Unfortun...
Still Confusing Digital Transformation with Digital Marketing?
The words Digital Transformation, Digital Strategy and Digital Marketing are often used interchangeably and even confuse...
Is Martech Secretly Killing Your Marketing?
Looking at Martech guru Scott Brinker’s Marketing Technology Landscape Supergraphic below, you’ll quickly realize th...
Step by Step Guide to Keyword Research
While the term “keyword research” has been made popular by the SEO community, identifying and building a keyword-bas...
Get A Ringside View To Competitive Strategies With Your Semrush Marketing Toolkit
As I shared in Why a free SEO tool junkie finally joined the paid club, we survived for years without a paid membership ...
Why A Free SEO Tool Junkie Finally Joined The Paid Club
First a quick confession – In my 12 years as a digital marketer, I have shamelessly relied on free trials provided...
Advertising Is a Tax Paid By Unremarkable Businesses
The Book review of Talk Triggers, written by Jay Baer and Daniel Lemin Nobody says, “Let me tell you about this perfec...
“The Function of Marketing has Shifted” In Conversation with Randy Wootton, CEO of Percolate
One of the most sought after speakers and influencers in Martech, Mr. Randy Wootton was earlier the CEO at predictive ma...