Relevance staff: Neema Kapoor

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With more than 20 years experience in marketing, Neema Kapoor is the Managing Editor at Relevance.

Neema has been a digital marketing strategist for over 10 years now. Prior to moving to digital marketing, Neema held roles in Sales, General Management and Marketing in organization such as the Taj Group of Hotels, QAI Global, the world’s leading process consultancy and HP. At HP she was the Country Category Manager, for a large and successful line of laser printers.

Neema has a degree in Japanese and a post graduate degree in Business Administration. She is also a Certified Scrum Specialist, a training she undertook to bring more agility to content processes as part of her work as a digital marketing specialist.

“What we observe is not nature itself, but nature exposed to our method of questioning.” —Werner Heisenberg Never has this been more relevant in the history of marketing as it is today. In an increasingly…
What the Heisenberg Principle and Tom Sawyer teach us about Content Marketing
This chapter is so important that part of me wants to include a link to this as a footnote on every page. Remember when we talked about treating our faceless mass of customers like actual…
Value Upfront. Every time. As Long As It Takes!
In an increasingly buyer driven environment where prospects navigate  a large part of the sales funnel on their own, it is pretty obvious why using content engagement to ingratiate and promote one’s brand is no…
On the “Business” of Content Marketing
I think it is safe to assume that we all are pretty familiar with the great statistics backing the importance of video marketing. As we are with broccoli and, of course, the power of meditation.…
No, You Cannot Blame The Budget. Not After Seeing These Videos
Agile developed in response to a fast marketplace where customer requirements, and the marketplace itself, were changing so rapidly that it became important to work in “sprints” — as opposed to the “marathons” many are used…
What is Hotter than Content Marketing? Yes, it’s Agile Content Marketing
First of all, I know that you are in all probability a one-man team with a deadline that expired yesterday but having a written plan is not only important but non-negotiable for the following 5…
5 Key Elements of a Great Content Marketing Plan
While it is yet to be seen whether the ruling holds or in what form and where it will finally unfold, the pro and con debate brings up interesting questions as regards  “Internet Equality”,  a…
Net neutrality
Now, basic as this may sound, every story, however well narrated, cannot achieve everything in the same measure. Some create empathy and awareness for homeless children while others create an immediate, pressing need to buy,…
Content Is What Content Does … On Measuring Results
STRATEGY is the single most misused word that I have ever come across. Seriously, a five cent lemonade stand run by a cute 10 year old in a busy park can be as strategically located,…
A 3 Step Method to Create a Killer Content Strategy
Frankly, after all is said and done, ANYTHING that entertains or informs, be it a stand up performance, a funny joke, a cool logo, Taylor Swift’s new video, or the manual to your new iPhone…
Isn’t All Marketing Communication Actually Content Marketing?
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