Consumers "spring into Target" Google and Target joined forces for a voice-activated coupon on Google Assistant. According to Adweek, this coupon is a $15 dollar offer for purchases made on Google Express via Google Assistant. Consumers could activate the coupon by saying or typing “spring into Target” via the Google Assistant itself or the Google…

...Accenture Adds Market Leading Talent In a press release, management consulting company Accenture announced that it would be acquiring Meredith Xcelerated Marketing, a content agency focused on integrated marketing, creative execution and direct-to-consumer marketing. This acquisition represents a tidal shift in the way Accenture conducts its content marketing strategy. By utilizing MXM’s content creation…

Shane Snow, founder of Contently, and Joe Lazauskas, head of content strategy at Contently, are celebrating the launch of their new book today. The book, ' The Storytelling Edge:’ How to Transform Your Business, Stop Screaming into the Void, and Make People Love You' is an entertaining and informative look at how brand storytellers…