There are many important ingredients needed to produce a successful marketing campaign, and an ample budget is one of them. Without the necessary funds available to them, your marketers are going to be limited in their options when they are devising digital campaigns. However, setting the right budget is more complex than many people appreciate.…
Sarah Taylor
In the online world, SEO matters. A lot. Talk of SEO tools, SEMrush and Ahrefs rule the roost. Powerful, resourceful, and packed with features, these tools can truly put you in a powerful position online. No guessing game. You know what your keywords are and how they are performing. Who wins the battle of SEMrush…
We are living in a digital age, and now, there are all sorts of marketing methods that different brands and companies are using to make sure that they stay in business by connecting themselves to their clients digitally.
There is no denying the fact that the competition out there is fierce, and therefore, promoting your business…
One of the many challenges that you will face as a marketer is to strike your target audience effectively. The main goal of marketing is to send the correct message to the fitting people. To do that, you would need to discover how to aim content at your target audience adequately.
Marketing your product to the…
The COVID-19 virus epidemic caused millions of people worldwide to stay indoors at all times possible. This caused internet traffic to skyrocket, and a lot of interesting data on consumer internet usage and online trends were observed.
Even though much of the world has been slowly returning to “normal” and relaxing lockdown measures, internet usage globally…
As more and more websites use cookies to remember important pieces of information about visitors who have been to their site, utilizing a computer user’s information to target them for ads in the future has pretty much become the norm. However, not all consumers want to have their data mined to be targeted for ads…
Everyone has a personal brand. Preserving that reputation is vital for individuals and can often help people to advance in their field.
The importance of personal branding isn’t reserved specifically for the businessmen and businesswomen of the world. Strategic branding can be a useful tool in any industry or trade.
Remember, personal branding isn’t an overnight achievement…
Video content is a great way to draw in customers. It’s efficient, paper-free, and one video can be shown across many different channels. The reality is we are now a very technological world, so creating video content is a viral method of marketing. Follow this guide on how to create video content to promote your…
If your SaaS marketing efforts are failing, it is time to outsource. However, some professionals refuse to believe their marketing avenues are not working and continually put it down to a slow month. But if your SaaS marketing is proving not to work, you need to take the bull by the horns and do something…
If you are either preparing to launch a new website or if you have already launched, there are quite a few important steps that you can take in order to proactively boost your SEO performance from day one (and earlier, in some cases). Take a look below at a few of the ways that you…
Web hosting has evolved significantly since the early 1990s. Today, the reliability, security, and speed of your site can impact customer loyalty and either attract or deter new visitors. After all, if a website took forever to load and was even occasionally down, would you be likely to return to it?
It’s important to find a…
Online identity is a peculiar part of our society, offering brands and individuals the ability to perfectly sculpt and contour their image in a way that reflects how they would prefer to be seen. This has been an intrinsic part of the internet ever since the earliest online forums in the 1980s, but with the…
