In this era where technology is taking over the marketing world, it is typical for businesses and marketers to overlook the importance of promotional products. Promotional products are now being considered as an ineffective and cost-intensive marketing strategy with more and more marketers deeming them as irrelevant.
The truth is most of the marketers have that…
There is no any doubt that social media is now an integral part of our daily lives.
As the use of social media is witnessing exponential growth, so is the number of companies using social media platforms to bolster the growth of their brands and services.
But the issue is not as simple as it appears.
Your target…
Although video gets all of the attention, there is still a huge market for copywriting for a reason. Copywriting sells merchandise. It does this through connecting with human visitors directly and through SEO that builds visibility online.
Connecting people with your brand is something that is becoming increasingly important. Of course copywriting is only one method…
To survive in the competitive market of today, companies are in constant search for new and advanced technologies that help innovate, research, and deliver capacities faster. For that, they need to embrace an approach which is not only helpful in effective delivery but also bridges the gap between development and operations, resulting in faster results.
Their…
Marketing and finance are the two big global career path superstars, offering some fabulous career options, and excellent remuneration. The choice isn’t at all easy, particularly if you like both options.
Fortunately, the basic career paths for both marketing and finance are easy to define and follow. Both offer valuable qualifications and opportunities which can…
When you are running a business in this digital age, there are so many factors you have to make sure you keep in mind, and one of the biggest is making sure you market effectively. There are a lot of things that have to happen in order to make sure you ace your marketing strategy,…
A website that is not ranking in search engines like Google is just like a motorcycle that refuses to start.
It doesn’t matter how good your content or website design is, if your website is not ranking well in Google, you’re not going to get any results.
There could be a lot of reasons for a website…
In the past few years “content marketing” has become a buzz word in the digital world. As traditional channels to promote products and services are faltering and consumers are demanding an increasing individualized offering, it has been lauded as the answer to many marketing woes. The days of in-your-face, aggressive and sales orientated marketing are…
Proofreading content deals with carefully reading and finding out errors in grammar, spelling, or punctuation, so they end up correcting before publishing online or other media. Being a writer, you have to play the role of a proofreader as well, which is someone who tests or checks the proofs for errors. With the popularity of…
Starting a business is hard, but maintaining a business is even harder. However, sometimes one might notice from the very start that failure is imminent and their whole world is about to crumble down. The fear of such a scenario is justified, as the majority of small businesses fail entirely in the very first year.…
Sears, Toys ‘R’ Us, JC Penney’s. What do these companies all have in common?
They failed to adapt properly to the increasingly data-driven retail market.
90% of the world’s data has been generated in the last two years. The data being created and collected is becoming more and more complex, and is re-shaping how the retail industry…
Up until the ‘80s and ‘90s, most companies needed to hire receptionists to answer and transfer customer service calls. Receptionists would answer basic questions, take messages, or direct customers to employees who could provide alternate assistance. As the revolution in speech recognition technology unfolded, more and more companies were able to automate many of these…
