Technology continues to make marketing easier and better for businesses. Entrepreneurs and marketers can now reach out to their target audience on various platforms through marketing videos.
But don’t just jump into making marketing videos without doing any research first. Your videos will be more successful if you first determine the types of marketing videos you want to make. Once you know the types of video, then you can begin to produce it.
If that feels overwhelming to you, don’t worry. We will walk you through the basics of what you need to know below.
Different Types of Marketing Videos
When you want to illustrate to your target audience how your products or services work, use a demo video. This will help you know that your audience understands the essential information about your brand.
When your business plans to host a conference or a fundraiser, create an event video. You can use marketing videos to promote your event, but you can also use video for round-table discussions.
Brand videos are the most critical component of the entire marketing campaign. They showcase the mission, vision, and types of products and services offered by your company.
Another name for educational videos is how-to or instructional videos. They teach the audience new information about products or services. The sales team can also use educational videos to illustrate products and services to customers, similar to demo videos.
Videos captured from experts or influencers play a crucial role in overall brand visibility and business growth. Remember to identify and use an expert that is knowledgeable in your industry.
Explainer videos portray a specific message and show your target audience why they need to purchase your products or services. Most of these videos give solutions to the buyer.
When you have difficult concepts about your products or services, you can use animated videos with strong visuals to pass the message across to your target audience.
These videos give proof that your products and services are credible. They are generated from the former customers who’ve had satisfactory services from your business.
These are longer stream videos that show your viewers a general overview of your company. They draw closer engagements with your audience, enabling you to establish long-lasting relationships.
Virtual Reality Videos
Virtual reality video allows your viewer to check out your content from all angles, making it look so real as if the customer is right there with your content.
Augmented Reality Videos
AR videos come with an additional digital layer showing what your target audiences are currently viewing in the real world.
Personalized Message Videos
These videos present a platform to continue with an engagement or acknowledge an email or text from someone.
How to Create a Marketing Video
Before you start recording your videos, define what you want to achieve and the direction you plan to take. Know who your target audience is and their purchase behaviors. The video content and target location of your videos is also another thing to consider.
Create a Video Script
Writing a script should be your next course of action. Skipping this part can cause you to edit more than you need, and you may end up releasing a video way above its expected length. Use Google Docs for the best, real-time results.
Choose the Right Camera
The quality of your camera can either make or break your credibility. So, ensure you identify the best camera that will capture professional videos. You also need to understand how the camera works and how to shoot the best videos.
Get Set with Your Talent
Taking professional videos doesn’t need education qualifications. You can still capture quality videos as long as you are passionate about film and photography and understand your camera well with a little bit of coaching.
Shoot the Videos
This is now the time to shoot your videos. You need to be strategic and ensure that your camera is placed firmly at the right location. You will capture the video based on your marketing needs, expectations, and the platform you plan to use.
Organize the Video Footage
You need to organize your videos to separate the footage into various broader categories. If you leave as they are, it can become more complicated and frustrate the entire project. For best results, ensure you build a file structure and back up all videos using a standard naming convention for easy identification.
Edit Your Videos
Video editing is a crucial component that determines the outcome of your project. The videos need to appear eye-catchy to draw the attention of your audience quickly. Sometimes, it can be overwhelming and confusing to edit your videos. Fortunately, there is video editing software out there, such as Adobe Premiere Pro, which you can use to give your videos a professional facelift.
The Bottom Line
Now that you have your videos ready, you can go ahead and promote them on your preferred platforms. Remember, it may sound challenging and frustrating when starting, but it gets better, bigger, and easier after the first or second production.