PR Archives - Relevance

How to Make the Most of Your Earned Media Coverage

PRMay 21, 2024512Views 0Likes 0Comments

You’ve got a mention on a third-party site? That’s great! Don’t stop there, though. It’s exciting to see your company get exposure online. Digital PR helps build brand credibility, and it can be a major factor in establishing trust with your target audience—but its potential goes far past the initial mention. Here are ten tips…

The Best Digital PR Services in 2024

PRApril 1, 2024854Views 0Likes 0Comments

Team collaborating on the best digital PR services in 2024.

What is Public Relations, and Why Is It Important?

PRDecember 8, 2023447Views 0Likes 0Comments

Brand awareness is a critical part of building a brand. It helps consumers recognize your company and trust you as a valid source of solutions. One of the best ways to build brand awareness is through a solid PR campaign. PR or “public relations” is a common term that marketers use in the course of…

How To Evaluate the ROI of PR

PRNovember 13, 2023457Views 0Likes 0Comments

Digital PR is an important part of a comprehensive growth marketing strategy. Healthy public relations campaigns build credibility for your brand. But how do you know if your digital PR campaign is working? What results can you measure? What KPIs should you set? If you’ve ever struggled to evaluate the ROI (return on…

5 Ways to Increase Your Brand Awareness

PRNovember 6, 2023427Views 0Likes 0Comments

If you want your brand to succeed, you need to make it recognizable to your target audience. This comes through a purposeful and strategic brand awareness strategy. Brand awareness is the attempt to develop awareness as well as trust for a business in the eyes of a potential customer. It associates your company with specific…

Growth Marketing Ideas: Boost Your Business with These Proven Strategies

Growth Marketing, PR, Relevance, SEOFebruary 16, 2023434Views 0Likes 0Comments

If you want to take your business to the next level, growth marketing is an essential strategy worth consideration. Growth marketing is a data-driven approach that focuses on acquiring and retaining customers through experimentation and continuous optimization. In this article, we'll discuss several growth marketing ideas that you can use to boost your…

Computer looking at growth marketing channel data

8 Growth Marketing Channels to Pay Attention To

Growth Marketing, PR, SEODecember 20, 2022518Views 0Likes 0Comments

In an era when more and more people are using their smartphones to shop , digital marketing has exploded, so it makes sense to “go where your people are” via newer growth marketing channels. Growth marketing is an increasingly important goal shared by small businesses and large corporations alike. However, tapping into some…

7 Top Benefits of Digital PR

PRAugust 29, 2022511Views 0Likes 0Comments

Digital public relations is a powerful tool to help businesses build their online reputation and brand authority. It’s a tool that helps connect businesses to their customers in a meaningful and positive way. Like traditional public relations, digital PR is a powerful way to control the messages said about your company. The difference is…

How To Drive Results Through A Thought Leadership Strategy

Content Strategy, Growth Marketing, PR, SEOAugust 19, 2022562Views 0Likes 0Comments

In a world where traditional marketing can feel gimmicky and forced, authenticity is key. By now you’ve likely heard of thought leadership, you may have even been tasked with creating a strategy, but what is it? Thought leadership is about educating your audience, focusing on their needs, and establishing yourself as a reliable source of…

The Top Small Business Publications to Check Out

PRJuly 13, 2022837Views 0Likes 0Comments

Small businesses begin in various ways, one of which is by doing ample research to gain an in-depth understanding of everything involved. And of course, many of us want to become our bosses. So, it can be a desirable investment for professional individuals with flexible hours and a tremendous growth opportunity. However, starting your own business…

Effective PR requires a digital strategy that helps you differentiate yourself from competitors. Here's a cheat sheet to help you get started!

10 Essential Elements To Implementing An Effective PR Digital Strategy

Content Strategy, PRJuly 7, 2022446Views 0Likes 0Comments

Naturally, we all want our products and services to enjoy an excellent reputation and increased visibility. However, many of us have been in the PR digital strategy game long enough to know that the best values don’t always rise to the top or appear on “Page One” of niche-specific online searches. Additionally, there is so much…

The Top Finance Publications and Blogs to Read

PRJuly 5, 20221KViews 0Likes 0Comments

Access to funding coupled with ongoing wise money management is arguably the most critical aspect of business ownership. After all, without continuous access to capital, the wheels can’t turn effectively in your business. This is especially true in today’s financial technology innovation and digitization of assets. For instance, as customers ask if they can pay for…

How to Make the Most of Your Earned Media Coverage

The Best Digital PR Services in 2024

What is Public Relations, and Why Is It Important?

How To Evaluate the ROI of PR

5 Ways to Increase Your Brand Awareness

Growth Marketing Ideas: Boost Your Business with These Proven Strategies

8 Growth Marketing Channels to Pay Attention To

7 Top Benefits of Digital PR

How To Drive Results Through A Thought Leadership Strategy

The Top Small Business Publications to Check Out

10 Essential Elements To Implementing An Effective PR Digital Strategy

The Top Finance Publications and Blogs to Read

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