Amber Erickson Gabbey is a content marketer, strategist, and a master storyteller as well, with a knack for providing high-value information specific to the needs of the audience being addressed. Amber is also extremely effective in areas such as project management, campaign development, and strategic thinking. As the sole editor and writer for Epsilon, she was…

Bethany Chambers, director of audience engagement at North Coast Media, is an expert in editorial, marketing, and the media business. She learned the ropes of new product development, creating content strategy and building strong client relationships quickly. Chambers has also worked as a reporter and has covered a diverse range of subjects including telecom, health care,…

Think about the photos you see on popular social media sites like Facebook and Twitter. Visual content has taken the lead on digital and non-digital marketing platforms. Every photo we watch has a message for us which is explained briefly, without words. Images have become very important in marketing a fashion business. Fashion-savvy consumers can look…

Many of us relate to a commercial which might have aired years ago because it was a story that we felt we were a part of. It is a fact that when a person listens or reads a story, it stays with them. A story remains with us for a much longer time than facts…

Jon Burkhart is a content strategist, innovator, marketing comedian, author, beernote inventor, and conference crowd pleaser. He is the co-author of Newsjacking: The Urgent Genius of Real-time Advertising (2013), the author of Hacker Maker Teacher Thief (2015) and his new forthcoming work of mostly blood and sweat is Constant Curiosity (2019).…

Remember the last time you had to delete a ‘spammy’ email from your inbox or were forced to watch some app commercial each time you played your favorite mobile game? Well, that’s digital marketing for you, and, even though some of these outreach methods might seem a little intrusive, it’s not all that bad. If you…

Best-selling authors Jay Baer and Daniel Lemin have created a definitive and practical guide that provides a new approach to achieving customer conversations in their latest book Talk Triggers. According to the book, 19 percent of all purchases happen through word of mouth and can influence 90 per cent of buying decisions. Despite the importance of…

Marketing experts love their numbers, charts, and graphs. They use them extensively to support their campaign decisions and to guide their marketing teams to deliver the best possible content pieces for a brand’s online presence. On the other hand, we have your target audience, who, above all, strive to find a solution to a particular…

Introduction To be honest, I was a little late to the content marketing party. Six years late to be exact. And even as I grappled with the fundamentals, I remember having a moment of insane clarity when I came across “Why Content Marketing Is Not A Sustainable Strategy” written by (who I now know to be) the…

Are strategy and documented planning cornerstones of  business success? Or is it smarter to have an action first philosophy which allows you to learn from your mistakes faster? Hmmm. SOOOO MUCH has been written about the importance of business plans and setting measurable goals. We also have never before access to user data, ready to use templates and…