Brainstorm, map out a plan, create, polish. These are the necessary steps to consider before publishing. As a content writer, you must make sure you include all these steps into your routine. If you miss one, your outcomes might not be as successful as they could be - and why risk losing subscribers, traffic to…

E-learning courses have become one of the most popular ways to gain knowledge in almost every expertise, making it possible to gain skills that you need to acquire for better performance in student or professional life. If you look at the current trend, you realize that many students are flocking to the internet to find e-learning…

Rome wasn’t built in a day. We can apply this proverb to content creation as well. “Content is King.” Yet we often confront a creative block when our job is to create unique and high-quality content on a regular basis. There is no dearth of articles on marketing content across social media. They can advise…

When you’re trying to grow your entrepreneurial branding efforts, you’ll need to close the gap between competitors to make a name for yourself. In fact, we’re facing a shift in the career landscape in which people of all career paths need to make branding a huge priority. Whether you’re selling digital products as a solo entrepreneur…

I am sitting at my desk, editing an article, and a young lad comes and asks me, “Hi, would you know where I can find Adam?” Well, I know four Adams. The first is an old friend who I went to school with; he lives in Virginia now. The second is a guy who works in…

Content intelligence has been getting a lot of buzz lately, and rightfully so. Content marketers are in need of some real strategic help on a big data scale. This is no secret, either. So much so, in fact, there are now at least 15 martech vendors that specialize in just this one aspect of AI-driven…

The way artificial intelligence (AI) has entered our lives and changed our perception, tells a lot about what the future is going to be. We have already witnessed certain cool applications of AI like voice-powered personal assistants – Siri and Alexa, which are creating quite a stir. Other AI-based inventions in the news are autonomous…

Social media marketing is crucial for the success of your business. A successful social media marketing strategy involves all the steps that you have put in action in order to succeed on the various platforms. With millions of users, social media has become the number one option for business owners, entrepreneurs, freelancers and everyone who…

As a business, one thing that you absolutely need is a content marketing plan. For larger businesses, this is usually done by a team of marketers but if you run a smaller business, you may handle all these plans yourself. These plans can take a little while to make if you’re working on a truly fantastic…

The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines online engagement. Is it a click, a conversion, a purchase, etc.? Ultimately, brands must decide what online engagement means to them based off defined goals and strategies.…

Content marketing started out as a way for companies to increase trust between themselves and their audience, improve their SEO and establish themselves as thought leaders in their industry. Now that the method has solidified its importance within companies digital strategies, brands are working on coming up with new and unique wants to make their content…