Here is your mantra forever: every piece of content you write and publish is a part of your marketing. This goes for your blog, your social media posts, and, yes, your product descriptions.
Think about your blog posts and your website content for a minute. You use language that appeals to your target demographic; you focus…
Are strategy and documented planning cornerstones of business success?
Or is it smarter to have an action first philosophy which allows you to learn from your mistakes faster?
Hmmm.
SOOOO MUCH has been written about the importance of business plans and setting measurable goals. We also have never before access to user data, ready to use templates and…
Brainstorm, map out a plan, create, polish. These are the necessary steps to consider before publishing. As a content writer, you must make sure you include all these steps into your routine. If you miss one, your outcomes might not be as successful as they could be - and why risk losing subscribers, traffic to…
We live in an age of content overload. As wisely pointed out by Mark Schaefer with his use of the word ‘ content shock’ in his seminal post “Why content marketing is not a sustainable strategy”, we have access to way more content that our human capacity to consume it.
And that doesn't really sound very…
E-learning courses have become one of the most popular ways to gain knowledge in almost every expertise, making it possible to gain skills that you need to acquire for better performance in student or professional life.
If you look at the current trend, you realize that many students are flocking to the internet to find e-learning…
Rome wasn’t built in a day. We can apply this proverb to content creation as well. “Content is King.” Yet we often confront a creative block when our job is to create unique and high-quality content on a regular basis. There is no dearth of articles on marketing content across social media. They can advise…
When you’re trying to grow your entrepreneurial branding efforts, you’ll need to close the gap between competitors to make a name for yourself.
In fact, we’re facing a shift in the career landscape in which people of all career paths need to make branding a huge priority. Whether you’re selling digital products as a solo entrepreneur…
I am sitting at my desk, editing an article, and a young lad comes and asks me, “Hi, would you know where I can find Adam?”
Well, I know four Adams. The first is an old friend who I went to school with; he lives in Virginia now. The second is a guy who works in…
Content intelligence has been getting a lot of buzz lately, and rightfully so. Content marketers are in need of some real strategic help on a big data scale. This is no secret, either. So much so, in fact, there are now at least 15 martech vendors that specialize in just this one aspect of AI-driven…
The way artificial intelligence (AI) has entered our lives and changed our perception, tells a lot about what the future is going to be. We have already witnessed certain cool applications of AI like voice-powered personal assistants – Siri and Alexa, which are creating quite a stir. Other AI-based inventions in the news are autonomous…
Social media marketing is crucial for the success of your business. A successful social media marketing strategy involves all the steps that you have put in action in order to succeed on the various platforms. With millions of users, social media has become the number one option for business owners, entrepreneurs, freelancers and everyone who…
As a business, one thing that you absolutely need is a content marketing plan. For larger businesses, this is usually done by a team of marketers but if you run a smaller business, you may handle all these plans yourself.
These plans can take a little while to make if you’re working on a truly fantastic…
