The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines online engagement. Is it a click, a conversion, a purchase, etc.? Ultimately, brands must decide what online engagement means to them based off defined goals and strategies.…

Content marketing started out as a way for companies to increase trust between themselves and their audience, improve their SEO and establish themselves as thought leaders in their industry. Now that the method has solidified its importance within companies digital strategies, brands are working on coming up with new and unique wants to make their content…

According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to get any meaningful engagement with their work. According to that same study, users who spend 15 seconds or more on a…

We all know that having valuable web content is crucial for attracting people to your page. But from an SEO marketing perspective - the way your content is structured is just as important as the information itself. Not only do you need to create incredible content, you also need to create it in a way that makes…

If you’re reading this article, chances are you won’t read much further. That’s because, statistically, most people don’t get too far beyond the headlines when they peruse content online. In fact, according to the Washington Post, roughly six in 10 people admit to not going in-depth when they read an article. (And the Post rightly points…

Producing high-quality content is one of the best marketing tactics that any brand can master. As time goes on, you’ll build up an expansive database of knowledge that displays obvious competence in your products, brand, and industry to your audience. Some of your older content will inevitably get buried underneath the newer content, which is…

Content marketing is undoubtedly the best long term marketing strategy to improve brand exposure and generate leads. As per Marketing Land, mobile advertising is set to represent 72% of all digital ad spending in 2019. Moreover, Comscore predicts that 80% of social media time is spent on a mobile device. In this era of handheld devices, brands…

STRATEGY is the single most misused word that I have ever come across. Seriously, a five cent lemonade stand run by a cute 10 year old in a busy park can be as strategically located, priced, and executed as a great smart phone campaign. No goal is too big or small as long as there…