Content Strategy - Relevance

How AI is Helping to Reduce Waste in Digital Advertising

Content StrategyJune 21, 2018509Views 0Likes 0Comments

According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to get any meaningful engagement with their work. According to that same study, users who spend 15 seconds or more on a…

How to Improve Conversions on Pillar Page Content

Content StrategyJune 19, 2018425Views 0Likes 0Comments

We all know that having valuable web content is crucial for attracting people to your page. But from an SEO marketing perspective - the way your content is structured is just as important as the information itself. Not only do you need to create incredible content, you also need to create it in a way that makes…

4 Advantages to Reading Marketing Content Thoroughly

Content StrategyJune 11, 2018372Views 0Likes 0Comments

If you’re reading this article, chances are you won’t read much further. That’s because, statistically, most people don’t get too far beyond the headlines when they peruse content online. In fact, according to the Washington Post, roughly six in 10 people admit to not going in-depth when they read an article. (And the Post rightly points…

10 Ingenious Ways to Promote Old Content

Content StrategyMay 30, 2018590Views 0Likes 0Comments

Producing high-quality content is one of the best marketing tactics that any brand can master. As time goes on, you’ll build up an expansive database of knowledge that displays obvious competence in your products, brand, and industry to your audience. Some of your older content will inevitably get buried underneath the newer content, which is…

Mobile Content Marketing Strategy For Startups

Content StrategyMay 18, 2018490Views 0Likes 0Comments

Content marketing is undoubtedly the best long term marketing strategy to improve brand exposure and generate leads. As per Marketing Land, mobile advertising is set to represent 72% of all digital ad spending in 2019. Moreover, Comscore predicts that 80% of social media time is spent on a mobile device. In this era of handheld devices, brands…

How to Promote Content on Pinterest

Content Strategy, RelevanceMay 18, 2018601Views 0Likes 0Comments

Pinterest is often the underdog when considering a solid social media marketing strategy. But maybe that’s a good thing. At the end of the day, Pinterest is a search engine, not another social media platform. For that reason, it’s important for marketers to approach Pinterest from a more traditional marketing strategy. You can promote your content…

Creating Content for Mobile Presentation

Content Strategy, MiscellaneousMay 17, 2018639Views 0Likes 0Comments

It's 2018, and Google is making a change that adds yet another important factor in the ever-changing web of their search engine algorithm. Google has begun rolling out its mobile-first index, which ranks and creates search listings based on mobile optimized versions of websites. Desktop users also see the same listings as mobile users. The move…

Video Marketing Innovations That Will Skyrocket Your Brand

Content Strategy, Growth MarketingMay 14, 2018544Views 0Likes 0Comments

It might not surprise you to hear that video ads are a lot more effective for marketing than any other, written content. It makes sense. Humans are visual beings and videos are a lot easier to follow than a wall of text describing things we don’t care about. However, did you know that people memorize…

How to Create the Perfect Instagram Video for Your Business

Content Strategy, RelevanceMay 9, 2018745Views 0Likes 0Comments

Each social network has its own idiosyncrasy and each social network user has different content consumption habits. That’s why, when producing a video for social media, certain aspects have to be considered. In this article we’ll break down the elements a video produced for Instagram should have in order to have a real impact on…

A 3 Step Method to Create a Killer Content Strategy

Content StrategyMay 7, 2018609Views 0Likes 0Comments

STRATEGY is the single most misused word that I have ever come across. Seriously, a five cent lemonade stand run by a cute 10 year old in a busy park can be as strategically located, priced, and executed as a great smart phone campaign. No goal is too big or small as long as there…

Why Should E-Commerce Stores Have A Content Strategy?

Content StrategyApril 26, 2018411Views 0Likes 0Comments

Platforms like Shopify and WooCommerce have made it easier than ever to set up an e-commerce business. It takes only a few hours to start your digital business and sell to online consumers via an e-commerce store. As long as you have a product, they’ll come looking for it. And thanks to low-cost manufacturers in Asia,…

5 Important Goals for Your Content Strategy

Content StrategyApril 23, 2018641Views 0Likes 0Comments

One of the most important reasons any brand creates great content is to become visible. As Tony Robbins says, setting goals is the best way to make that happen. You know you need a content marketing strategy, but do you know why? What are your content strategy goals? Do you know what outcomes you want…

How AI is Helping to Reduce Waste in Digital Advertising

How to Improve Conversions on Pillar Page Content

4 Advantages to Reading Marketing Content Thoroughly

10 Ingenious Ways to Promote Old Content

Mobile Content Marketing Strategy For Startups

How to Promote Content on Pinterest

Creating Content for Mobile Presentation

Video Marketing Innovations That Will Skyrocket Your Brand

How to Create the Perfect Instagram Video for Your Business

A 3 Step Method to Create a Killer Content Strategy

Why Should E-Commerce Stores Have A Content Strategy?

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